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MARKET INSIGHTS

UK-based insights agency launches a new Africa-based operations

By our News Team | 2022

Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.

UK-based strategic insight agency Truth Consulting has launched an office in South Africa as a base for an Africa-focused business drive. It specialises in brand, innovation, audience and business strategy.

Former Kantar executive, Lee Appleton, is heading the new operation. According to the consultancy, Appleton has a proven track record of translating consumer and user research into actionable strategies to drive growth for multinational clients. 

Market Insights

Image by Gerd Altmann from Pixabay

Among the accounts he has worked on are beer brand Heineken, Africa-wide media business MultiChoice, McDonald’s, KFC and Standard Bank.

In a media statement, Truth says the new Africa footprint comes after three successive years of growth and follows the successful launch of its Truth offering in Germany in 2021. Truth Consulting is an Instinctif Partners company.

More demand from clients for strategic insight

Leanne Tomasevic, head of Truth, says: “Over the last few years, we’ve seen continued demand for insight. Many of our clients have told us that their organisations recognise the value of investing more in strategic insight. Getting beyond the tactical and generalist research to drive more impact, commercial change and business transformation.”

“We are pleased Lee chose to join us, and we look forward to further growing the team and working more closely with our clients in Africa.” 

Comments Appleton: “I am excited to join the business at such a critical juncture. I relish my mandate to drive growth for Truth’s corporate and consumer research footprint in Africa. My passion lies in utilising appropriate, innovative solutions to get to the essence of consumers’ and users’ views and synthesising their responses into a language that clients can understand.

“In this uncertain time, clients are looking more for strategic advice and impactful, design-led narratives rather than focusing on traditionally tactical research that often lacks the ability to ramp up business and brand growth. Our Truth Consulting proposition provides clear guidance for brands establishing themselves in emerging markets where local context is critical to success.” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.