MARKETING MAGAZINES

Africa’s most important marketing conversations unpacked in latest mag

By our News Team | 2022

Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC) is now available online here. As always, it is packed with insightful and in-depth articles covering marketing in all its forms – from across Africa and around the world.

Our Cover Story for Issue 1 2022 looks at the progress of the African Continental Free Trade Area (AfCFTA) agreement and its practical implications for the continent’s marketers. The consensus is that it can, indeed, give a much-needed helping hand to marketing efforts and open up new markets for products and services, while at the same time reducing uneven tariffs, bureaucracy and customs delays.

The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied

Also under the spotlight in this issue is the annual Global Trends Study by Ipsos, which this year analysed the evolution of personal values among consumers in three key African countries. While many of the shifts in thinking are applicable across the globe, others are Africa-specific and highligh why brands should approach their engagement with African consumers with a keen sense of cultural awareness and modernism. Read the article on page 14.

An important new social media trend

A keen understanding of social media has become an increasingly important tool in the arsenal of African marketers. But this landscape is constantly changing and one of the important new trends is the rise in global popularity of TikTok. While it’s not yet quite as popular here as on some continents, our marketers are cautiously studying and investing in the platform, which some see as a gateway to tapping into Africa’s young and newly connected audiences in large numbers. Read the article on page 30.

Coffee is a money spinner for many African countries, with the number of nations who are involved in its production and export numbering upwards of 30. Competition is tough, though, given that around 70 countries worldwide are coffee producers and exporters.

Recently, both Ethiopia and Rwanda enrolled members of their respective diplomatic missions as temporary coffee marketers to help them tap into new customers in China and increase their exports to the Asian nation. China’s booming e-commerce market – it has around a billion internet users and massive online marketplaces such as Alibaba – provided a perfect platform for their innovative strategies. Read the article on page 20.

You will find all these stories, and much more, in Issue 1 2022. Strategic Marketing for Africa is the new voice of African marketing and the official publication of the African Marketing Confederation (AMC). It is available quarterly in Digital and Print editions.

Man in a light gray suit stands at a podium addressing a seated audience in a conference room with a large waterfall image on a screen behind him and event banners to the left

Africa’s economic reset requires moving from ambition to execution

The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.

Portrait of a smiling black woman with long curly hair wearing a white sweater with black lace neckline hoop earrings and a gold pendant against a gray backdrop

Momentum Group appoints chief marketing and communications officer

Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.

Woman presenter explains a data dashboard on a large screen to colleagues in a brick walled office conference room

AI and algorithm-led engagement among the challenges facing marketers

AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.

Absa bank launches pan-African campaign with athlete Eliud Kipchoge

The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.

A man on a motorcycle pulls a blue cart stacked with coca cola bottles under a cloudy sky in a rural market scene with another rider in a red shirt visible at the back

How traditional trade is being reimagined, but remains ‘traditional’

Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.

How luxury brands become a source of meaningfulness for employees

Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful

Man in a gray suit being interviewed by multiple reporters outdoors microphones in front of him

Redefining honesty in a crisis: Why truth alone is not enough

Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.

Poster announcing standard lesotho bank's flexible funeral plan with a blue cow diagram and an sms to 'funeral' to for details

Lesotho bank’s culturally intelligent campaign beats bigger rivals

In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.

Magazine cover titled strategic marketing for africa resting on a stylized green abstract background

AMC magazine brings latest news and insights for Africa’s marketers

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

Infographic of a laptop showing charts and a magnifying glass encircled by icons for tools email calendar wallet rocket target clock and mug the image conveys data analysis

Global study of marketers and agencies is coming to Kenya for first time

CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.

A large cargo ship loaded with colorful shipping containers sits at a busy port beside a row of pastel colored buildings along the waterfront

Huge African and Caribbean trade potential can be unlocked, study finds

Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.