Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
MARKETING MAGAZINES
Africa’s most important marketing conversations unpacked in latest mag
By our News Team | 2022
Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC) is now available online here. As always, it is packed with insightful and in-depth articles covering marketing in all its forms – from across Africa and around the world.
Our Cover Story for Issue 1 2022 looks at the progress of the African Continental Free Trade Area (AfCFTA) agreement and its practical implications for the continent’s marketers. The consensus is that it can, indeed, give a much-needed helping hand to marketing efforts and open up new markets for products and services, while at the same time reducing uneven tariffs, bureaucracy and customs delays.
The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied
Also under the spotlight in this issue is the annual Global Trends Study by Ipsos, which this year analysed the evolution of personal values among consumers in three key African countries. While many of the shifts in thinking are applicable across the globe, others are Africa-specific and highligh why brands should approach their engagement with African consumers with a keen sense of cultural awareness and modernism. Read the article on page 14.
An important new social media trend
A keen understanding of social media has become an increasingly important tool in the arsenal of African marketers. But this landscape is constantly changing and one of the important new trends is the rise in global popularity of TikTok. While it’s not yet quite as popular here as on some continents, our marketers are cautiously studying and investing in the platform, which some see as a gateway to tapping into Africa’s young and newly connected audiences in large numbers. Read the article on page 30.
Coffee is a money spinner for many African countries, with the number of nations who are involved in its production and export numbering upwards of 30. Competition is tough, though, given that around 70 countries worldwide are coffee producers and exporters.
Recently, both Ethiopia and Rwanda enrolled members of their respective diplomatic missions as temporary coffee marketers to help them tap into new customers in China and increase their exports to the Asian nation. China’s booming e-commerce market – it has around a billion internet users and massive online marketplaces such as Alibaba – provided a perfect platform for their innovative strategies. Read the article on page 20.
You will find all these stories, and much more, in Issue 1 2022. Strategic Marketing for Africa is the new voice of African marketing and the official publication of the African Marketing Confederation (AMC). It is available quarterly in Digital and Print editions.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
INFLUENCERS
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Corporate Social Responsibility
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Industry Awards
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Email Marketing
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.