MARKETING MAGAZINES

Africa’s most important marketing conversations unpacked in latest mag

By our News Team | 2022

Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC) is now available online here. As always, it is packed with insightful and in-depth articles covering marketing in all its forms – from across Africa and around the world.

Our Cover Story for Issue 1 2022 looks at the progress of the African Continental Free Trade Area (AfCFTA) agreement and its practical implications for the continent’s marketers. The consensus is that it can, indeed, give a much-needed helping hand to marketing efforts and open up new markets for products and services, while at the same time reducing uneven tariffs, bureaucracy and customs delays.

The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied

Also under the spotlight in this issue is the annual Global Trends Study by Ipsos, which this year analysed the evolution of personal values among consumers in three key African countries. While many of the shifts in thinking are applicable across the globe, others are Africa-specific and highligh why brands should approach their engagement with African consumers with a keen sense of cultural awareness and modernism. Read the article on page 14.

An important new social media trend

A keen understanding of social media has become an increasingly important tool in the arsenal of African marketers. But this landscape is constantly changing and one of the important new trends is the rise in global popularity of TikTok. While it’s not yet quite as popular here as on some continents, our marketers are cautiously studying and investing in the platform, which some see as a gateway to tapping into Africa’s young and newly connected audiences in large numbers. Read the article on page 30.

Coffee is a money spinner for many African countries, with the number of nations who are involved in its production and export numbering upwards of 30. Competition is tough, though, given that around 70 countries worldwide are coffee producers and exporters.

Recently, both Ethiopia and Rwanda enrolled members of their respective diplomatic missions as temporary coffee marketers to help them tap into new customers in China and increase their exports to the Asian nation. China’s booming e-commerce market – it has around a billion internet users and massive online marketplaces such as Alibaba – provided a perfect platform for their innovative strategies. Read the article on page 20.

You will find all these stories, and much more, in Issue 1 2022. Strategic Marketing for Africa is the new voice of African marketing and the official publication of the African Marketing Confederation (AMC). It is available quarterly in Digital and Print editions.

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Top african marketing voices confirmed for amc

Top African marketing voices confirmed for AMC 2026

Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.

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Broadcast Research Council confirms launch of total video measurement

New industry currency will bring South African television and online video audiences together in a single measurement system.

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Researchers examine why some AI ads fail while others succeed

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.

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Study examines drivers of FMCG purchases in three African markets

GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.

E-commerce retailer aims to speak to the hearts of South Africans

As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.