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MARKETING FORUM

Marketing magic in Mombasa as AMC Marketing Forum gets underway

By our African Marketing Confederation News Team | 2024

Delegates from across Africa and further afield gather in Kenya to discuss ‘Brand Resilience Amidst Economic Uncertainty’.

The much-anticipated AMC Marketing Forum gets underway at the beautiful Sarova Whitesands Beach Resort and Spa in the Kenyan coastal city of Mombasa today (Wednesday, 25 September).

Sarova Whitesands Beach Resort, Mombasa. Photo: Supplied

It brings together marketing professionals from across Africa – including Kenya, Ethiopia, Uganda, Tanzania, South Africa, Ghana, Nigeria, Angola, Mozambique and Botswana. They are being joined by global colleagues from the likes of Singapore, Malaysia, Indonesia, United Kingdom and New Zealand. 

 

Philip Kotler, marketing educator and author widely known as the ‘Father of Modern Marketing’, is scheduled to give a virtual welcome address to delegates and speakers from his home in the United States. 

 

Now aged 93, Kotler – who is still co-authoring marketing books – will join the gathering virtually to kick off proceedings. A renowned practitioner and theoretician, he has written more than 80 books and has had a huge impact on the development of marketing worldwide. 

 

The forum runs until 27 September under the theme ‘Brand Resilience Amidst Economic Uncertainty’. It offers detailed explorations into various brand-resilience strategies aimed at providing delegates with the knowledge and confidence to successfully spearhead their marketing efforts across the continent. 

 

Hermawan Kartajaya, a long-time collaborator with Kotler on many books and projects, is delivering the keynote address. He is speaking on the topic ‘Reimagining Operational Excellence – Inspirations from Asia’, which is based on an upcoming book he is co-authoring. 

 

Kartajaya is the founder of the Asia Marketing Federation and co-founder of the World Marketing Forum. 

 

Other speakers include Selamekristos Belay and Professor Emmanuel Chao.  

 

Belay is the Africa Nutrition Platform Director at Unilever and leads product development and advertising campaigns across the continent for the Nutrition category. He is set to explore the brands that manage to thrive during economic uncertainty and shed light on the marketing strategies they implemented.  

 

Prof Chao is the Director of the Tanzania Marketing Association and an associate professor at Mzumbe University, Tanzania. As a leader in the African marketing industry, he has impacted hundreds of marketing professionals and pioneered the development of professional marketing in Tanzania through the Marketing Awards events which recognise excellence in the field. He will be speaking on f evolving strategic planning to conscious implementation. 

 

Visit the African Marketing Confederation website and social media pages for AMC Marketing Forum updates from Mombasa.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.