Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Massmart using Walmart-inspired tech to improve the online experience
By our News Team | 2023
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
With the e-commerce sector in South Africa increasingly competitive and concerns around what impact Amazon’s arrival will have, Walmart-owned Massmart has announced the launch of what it calls “Walmart-inspired technology set to improve online customer experience”.
Walmart operates approximately 10,500 stores in 20 countries and has numerous localised e-commerce websites. Massmart owns retail chains Game, Builders and Makro which are prominent in Southern Africa.
Photo courtesy of Massmart
Walmart’s Global Integrated Fulfilment (GIF) software has first been introduced to all Makro stores, with plans underway to expand into Game and Builders shortly.
GIF Store Assist is an order-fulfilment software application that digitises and optimises the picking, packing, staging and distribution of online orders.
“This world-class fulfilment app was custom-built by Walmart and adapted for Massmart, leveraging Walmart’s years of operating experience in the United States,” Massmart says in a press release.
“We have made significant investments to build and grow our e-commerce offering at Massmart,” says the company’s Vice President of Group eCommerce Pickup & Delivery, Merlin Otto.
“Given growth in 2022 of over 90% across the e-commerce portfolio, our ability to efficiently process higher volumes of orders is a key success factor., We anticipate that the integration of GIF into our business will enable shorter lead times for online orders.”
Otto adds that the technology leverages the group’s store network to create a strong omnichannel ecosystem.
Real-time visibility of new orders for store-fulfilment teams
Massmart says the key benefits that the Walmart technology will deliver include automated, real-time visibility of new orders for store-fulfilment teams; configuration of optimal paths for picking orders based on factors like efficiency, product locations and the customer’s chosen fulfilment option; and the addition of product images on orders, enabling easier identification of products on the shelf.
The rollout across Makro stores was completed in April, with Massmart saying that order pick rates having increased by up to 150% since implementation, with an overall 40% reduction in total order-processing time.
This week, South African tech entrepreneur and CEO of Innovo Networks, Damian Michael, warned that Amazon’s high profile, product range, cutting-edge technology and well-proven delivery and returns systems mean that SA-based online retailers will have to step up like never before to remain competitive. Innovo is a voice, data, and cloud solutions provider.
Michael said local retailers are multichannel – meaning that if, for example, a customer phones the call centre to complain about a problem with the pick-up of an item being returned, the call centre team can’t see that the client previously complained about the same thing on WhatsApp and Facebook. The customer gets frustrated at having to explain everything again and there’s tremendous wastage of human resources in trying to resolve what may be a simple reverse-logistics issue.
“The answer is omnichannel – where a single contact centre has an overview of all the data, all the customer orders, all the customer interactions, all the stock availability and all the product returns.” states Michael. “Done correctly, it is personalised, seamless, integrated and efficient. It is what the likes of Amazon do well.”
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.