AGENCIES

McCann Joburg announces acquisition of specialist healthcare agency

By our African Marketing Confederation News Team | 2025

With the purchase of Cingulate Marketing and Advertising, McCann says it is doubling down on its commitment to the healthcare sector.

Johannesburg-based advertising and creative agency, McCann Joburg, has officially acquired Cingulate Marketing and Advertising, a well-established healthcare marketing business with a 20-year track record.

Photo: Pixabay via Pexels

The strategic aim is to strengthen McCann’s position in the healthcare space by offering enhanced creative healthcare solutions.

“This unification is a deliberate step to reinforce our expertise in healthcare marketing at a time when precision, agility and strategic foresight are paramount,” says Derek Coles, President and Managing Director of McCann Joburg.

“Cingulate brings a wealth of sector-specific insight that, combined with our creative and strategic strengths, will allow us to craft campaigns that do more than communicate; they drive action and impact.

“As healthcare marketing continues to evolve, our focus remains on equipping brands with the strategies they need to stay ahead of industry shifts while delivering tangible value to the communities they serve.”

Founded in 2007, Cingulate has specialised in delivering healthcare marketing that aims to blend scientific precision with creative innovation. Its client list includes Novartis, Adcock Ingram, Bayer, Sun Pharma and Roche.

“This fusion of expertise represents a powerful alignment of vision and capability,” comments Sabine Raves, Medical Director at McCann Joburg and former CEO of Cingulate.

“By joining forces, we’re broadening our ability to develop campaigns that not only inform but deeply resonate with audiences. The future of healthcare marketing lies in solutions that connect brands and consumers in a way that is both authentic and transformative, and this collaboration allows us to deliver exactly that.”

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