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McCann Joburg announces acquisition of specialist healthcare agency

By our African Marketing Confederation News Team | 2025

With the purchase of Cingulate Marketing and Advertising, McCann says it is doubling down on its commitment to the healthcare sector.

Johannesburg-based advertising and creative agency, McCann Joburg, has officially acquired Cingulate Marketing and Advertising, a well-established healthcare marketing business with a 20-year track record.

Photo: Pixabay via Pexels

The strategic aim is to strengthen McCann’s position in the healthcare space by offering enhanced creative healthcare solutions. 

 

“This unification is a deliberate step to reinforce our expertise in healthcare marketing at a time when precision, agility and strategic foresight are paramount,” says Derek Coles, President and Managing Director of McCann Joburg. 

 

“Cingulate brings a wealth of sector-specific insight that, combined with our creative and strategic strengths, will allow us to craft campaigns that do more than communicate; they drive action and impact.  

 

“As healthcare marketing continues to evolve, our focus remains on equipping brands with the strategies they need to stay ahead of industry shifts while delivering tangible value to the communities they serve.” 

 

Founded in 2007, Cingulate has specialised in delivering healthcare marketing that aims to blend scientific precision with creative innovation. Its client list includes Novartis, Adcock Ingram, Bayer, Sun Pharma and Roche. 

 

“This fusion of expertise represents a powerful alignment of vision and capability,” comments Sabine Raves, Medical Director at McCann Joburg and former CEO of Cingulate. 

 

“By joining forces, we’re broadening our ability to develop campaigns that not only inform but deeply resonate with audiences. The future of healthcare marketing lies in solutions that connect brands and consumers in a way that is both authentic and transformative, and this collaboration allows us to deliver exactly that.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.