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Nedbank banking group appoints new consumer public relations agency

By our African Marketing Confederation News Team | 2025

Partnership with DNA Brand Architects aligns with bank’s ‘commitment to impactful communication and meaningful engagement’.

South African-based banking group Nedbank has appointed DNA Brand Architects as its new consumer public relations agency following a multi-agency pitching process.

Photo: Nedbank

This new partnership aligns with Nedbank’s commitment to impactful communication and meaningful engagement with South African consumers, the bank says in a press release. 

 

“We were seeking a partner that could not only understand our strategic goals but also connect authentically with our diverse client base,” notes Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Nedbank.  

 

“DNA stood out for their bold ideas, exceptional media relationships and proven success in delivering results for some of South Africa’s most iconic brands. Their values and capabilities align perfectly with what we are looking for in a consumer PR agency. We are also proud to collaborate with a 100% black-owned agency, furthering our commitment to empowerment and transformation.” 

 

According to Nobanda, Nedbank’s search for a PR partner focused on finding an agency with a clear understanding of the South African consumer landscape and the proven ability to deliver integrated campaigns that captivate consumers.  

 

Decisive factors in PR agency’s selection 

 

DNA’s expertise in media relations, influencer marketing and experiential brand activations – coupled with its ability to leverage cultural insights to achieve results – were decisive factors in its selection.  

 

The agency’s accolades include four consecutive PRISM Agency of the Year titles and recognition as South Africa’s Most Admired PR Agency on three occasions. 

 

Comments Sylvester Chauke, CEO of DNA Brand Architects: “Nedbank is an exceptional brand known for its excellence and innovation. Given our expertise in crafting campaigns that resonate deeply with audiences, we look forward to further strengthening Nedbank’s good connections with its existing and prospective clients, and showcasing its continued relevance in an ever-changing market.” 

 

Nedbank is one of South Africa’s biggest banks. It operates in five countries within the Southern African Development Community (SADC), through subsidiaries and banks in Lesotho, Mozambique, Namibia, eSwatini and Zimbabwe. 

 

In Central and West Africa, it has a strategic alliance with Ecobank Transnational Incorporated (ETI) and representative offices in Angola and Kenya.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.