Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
EXECUTIVE APPOINTMENTS
Nestlé appoints a new CEO for its Central and West Africa region
By our African Marketing Confederation News Team | 2025
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
Food and beverage company Nestlé has announced the appointment of Samer Chedid as the new CEO of Nestlé Central and West Africa. He succeeds Mauricio Alarcon, who has moved to a new position within the group.
Samer Chedid. Photo: Nestlé
Chedid moves from his previous role as CEO of Nestlé Indonesia. He has also been CEO of Nestlé Pakistan and General Manager of Nestlé Saudi Arabia.
He is no stranger to the Central and West Africa region, having previously served as Country Director for Ghana.
In his new capacity, Chedid will oversee the company’s business across 25 countries in the Central and West Africa (CWAR) region.
“I am delighted to return to a region that has been part of my career within the group,” he says. “With our resilient team of more than 5,000 employees, I will continue to advance our mission through innovation, high-quality product offerings and meaningful partnerships.”
Chedid began his career with Nestlé in 1998 as a Sales Development Manager. His career trajectory includes roles as Head of Category Sales Development for the Middle East, Managing Director for Bahrain, Qatar, and Dubai, and a previous stint as Country Director for Ghana. He then returned to the Middle East as Sales Director before being appointed to the senior leadership positions in Saudi Arabia and Pakistan.
On his LinkedIn profile he describes himself as “an accomplished and peak performing global business executive with extensive experience in the areas of general management, sales, marketing, and trade marketing” and an “influential leader who leverages strategy building abilities and effective execution methods to successfully achieve sales and profitability targets”.
Chedid holds a Bachelor of Science in Economics & Management from the Lebanese American University.
Call for nominations to decide Tanzania’s most talented marketers
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.