A.M.C CONFERENCE 2025

New African marketing professional certification launched

By our African Marketing Confederation News Team | 2025

The CPM(A) designation has been developed to reflect the continent’s distinct economic, cultural and technological realities.

The African Marketing Confederation has launched its Certified Professional Marketer (Africa) designation. Also known as the CPM(A), it is a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments. 

 

Speaking at the launch event held as part of the AMC’s 2025 Conference in Ghana last week, course developers Anisa Fielding and Dr Thomas Oosthuizen explained that the CPM(A) has been developed to reflect the continent’s distinct economic, cultural and technological realities. 

Dr Thomas Oosthuizen and Anisa Fielding (sitting) launch the CPM(A) designation

Dr Thomas Oosthuizen and Anisa Fielding (sitting) launch the CPM(A) designation

Course content includes Africa-specific case studies and practical applications designed to produce measurable results in professional practice.  

 

The programme is delivered remotely, enabling participants to study from any location, enrol at any time, and progress at their own pace. Modules may be completed individually or as part of the full designation. 

 

There are four core modules: Marketing Strategy in Africa, Marketing Research in Africa, Marketing Management in Africa, and Business Management in Africa. Each module combines foundational knowledge, applied skills, and a capstone project addressing a real-world African market challenge. 

 

Fills an important gap in professional education 

 

According to Fielding, who supported the development of the course content at the IMM Graduate School of Marketing, the programme fills an important gap in professional education.  

 

“We examined international models but found that nothing similar existed for Africa. This designation recognises that marketing strategies cannot simply be transplanted from one country to another on the continent. Each market has unique cultural norms, consumer behaviours and regulatory frameworks that professionals must understand to succeed,” she said. 

 

The programme’s modular structure is designed to be accessible to working professionals. “Instead of long semesters, the modules are broken into focused micro-credentials that combine theory with practical application. Participants can study remotely, at their own pace, while applying what they learn directly to their work environment,” Fielding added. 

 

She also noted the importance of embedding contemporary tools into the learning process, emphasising that artificial intelligence is now part of marketing practice, much like calculators became part of business decades ago.  

 

“We integrate AI literacy into the programme to ensure professionals can use these tools responsibly and effectively within an African context,” Fielding explained. 

 

Applications for the CPM(A) designation are open to marketing professionals across the continent. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.