OUT-OF-HOME MEDIA

Nigerian OOH regulator signs up to the World Out of Home Organization

By our News Team | 2023

Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.

The Department of Outdoor Advertisement & Signage, the organisation responsible for regulating and controlling advertising practice in Nigeria’s Federal Capital Territory, commonly known as the FCT, has joined the World Out of Home Organization (WOO).

FCT is a federal territory in central Nigeria. Abuja, the national capital city, is located in this territory.

Outdoor signage in Abuja, Nigeria. Photo by Sadauki 11 via Wikimedia Commons

The department issues licenses and permits for the construction and placement of outdoor advertisement structures in all parts of the FCT. It also rejects, revokes or modifies such licenses or permits if found to be in violation of any by-laws or other conditions.

In joining the WOO, it becomes one of another 11 organizations from Europe, Asia, the USA and Africa to have joined the global out-of-home body.

Others in the latest round of new members, announced by the WOO last week, include: Worldcom OOH, a national media owner from UK; Unicom Marketing, national media owner from Malaysia; Gold Zone Media, a national media owner from Cambodia; and HeRan Media CO, a national media agency from China.

After signing up its 200th member earlier this month – an OOH service provider from Kazakhstan in central Asia – the World Out of Home Organization is experiencing a further surge in membership.

“We are delighted to welcome our wide range of new members,” says WOO Chief Operating Officer, Mark Flys.

“With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together; exchanging ideas, sharing best practice and combining to build the power and reach of the medium.

“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current 5% share of world media expenditure.”

The World Out of Home Organization is based in Switzerland and claims to be the only global out-of-home association.

In its most recent research study, published in July, it said OOH’s worldwide revenue is forecast to exceed US$40-billion for the first time, with a market share against other media of 5.1%, up from 4.7% in 2022.

Pre-conference masterclass discusses taking African brands to the world

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Three people stand side by side in front of a sports direct backdrop the woman in the middle holds a blue and orange 'sports direct' sign

Africa’s first Sports Direct retail store opens its doors in Nairobi

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Person wearing a beige sweater holds a phone with a translucent search bar reading 'search' and microphonecamera icons in the foreground

Search is fragmenting – credibility and trust create the new visibility

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Person shopping at a deli counter holding an orange shopping basket in a cheese section of a supermarket

The move toward future-ready food packaging where materials meet AI

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.