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OUT-OF-HOME MEDIA

Nigerian OOH regulator signs up to the World Out of Home Organization

By our News Team | 2023

Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.

The Department of Outdoor Advertisement & Signage, the organisation responsible for regulating and controlling advertising practice in Nigeria’s Federal Capital Territory, commonly known as the FCT, has joined the World Out of Home Organization (WOO).

 

FCT is a federal territory in central Nigeria. Abuja, the national capital city, is located in this territory.

Out-of-Home Media

Outdoor signage in Abuja, Nigeria. Photo by Sadauki 11 via Wikimedia Commons

The department issues licenses and permits for the construction and placement of outdoor advertisement structures in all parts of the FCT. It also rejects, revokes or modifies such licenses or permits if found to be in violation of any by-laws or other conditions.

 

In joining the WOO, it becomes one of another 11 organizations from Europe, Asia, the USA and Africa to have joined the global out-of-home body.

 

Others in the latest round of new members, announced by the WOO last week, include: Worldcom OOH, a national media owner from UK; Unicom Marketing, national media owner from Malaysia; Gold Zone Media, a national media owner from Cambodia; and HeRan Media CO, a national media agency from China.

 

After signing up its 200th member earlier this month – an OOH service provider from Kazakhstan in central Asia – the World Out of Home Organization is experiencing a further surge in membership.

 

“We are delighted to welcome our wide range of new members,” says WOO Chief Operating Officer, Mark Flys.

 

“With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together; exchanging ideas, sharing best practice and combining to build the power and reach of the medium. 

 

“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current 5% share of world media expenditure.”

 

The World Out of Home Organization is based in Switzerland and claims to be the only global out-of-home association.

 

In its most recent research study, published in July, it said OOH’s worldwide revenue is forecast to exceed US$40-billion for the first time, with a market share against other media of 5.1%, up from 4.7% in 2022.



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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.