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OUT-OF-HOME MEDIA
Nigerian OOH regulator signs up to the World Out of Home Organization
By our News Team | 2023
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The Department of Outdoor Advertisement & Signage, the organisation responsible for regulating and controlling advertising practice in Nigeria’s Federal Capital Territory, commonly known as the FCT, has joined the World Out of Home Organization (WOO).
FCT is a federal territory in central Nigeria. Abuja, the national capital city, is located in this territory.
Outdoor signage in Abuja, Nigeria. Photo by Sadauki 11 via Wikimedia Commons
The department issues licenses and permits for the construction and placement of outdoor advertisement structures in all parts of the FCT. It also rejects, revokes or modifies such licenses or permits if found to be in violation of any by-laws or other conditions.
In joining the WOO, it becomes one of another 11 organizations from Europe, Asia, the USA and Africa to have joined the global out-of-home body.
Others in the latest round of new members, announced by the WOO last week, include: Worldcom OOH, a national media owner from UK; Unicom Marketing, national media owner from Malaysia; Gold Zone Media, a national media owner from Cambodia; and HeRan Media CO, a national media agency from China.
After signing up its 200th member earlier this month – an OOH service provider from Kazakhstan in central Asia – the World Out of Home Organization is experiencing a further surge in membership.
“We are delighted to welcome our wide range of new members,” says WOO Chief Operating Officer, Mark Flys.
“With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together; exchanging ideas, sharing best practice and combining to build the power and reach of the medium.
“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current 5% share of world media expenditure.”
The World Out of Home Organization is based in Switzerland and claims to be the only global out-of-home association.
In its most recent research study, published in July, it said OOH’s worldwide revenue is forecast to exceed US$40-billion for the first time, with a market share against other media of 5.1%, up from 4.7% in 2022.
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