Africa’s best marketers and campaigns to be lauded at AMC Awards
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
RETAIL
By our African Marketing Confederation News Team | 2024
Service aims to streamline the shopping process by enabling customers to pay for their items online, avoiding long queues.
Justrite, the small Nigerian supermarket chain, has begun trialling a mobile self-checkout system at its store in the Bariga district of Lagos. It is partnering with Jump n Pass, a technology startup.
Image by Tung Lam from Pixabay
If successful, the intention is to roll out the system to all 26 Justrite Superstores in Western Nigeria.
The checkout service promises to streamline the shopping process by enabling customers to pay for their items online, eliminating the need for traditional checkout queues. Jump n Pass claims it can be 60% faster than traditional checkouts.
Reports technology news website Tech Estate: “The adoption of Jump n Pass’s mobile self-checkout solution by Justrite reflects a strategic move to address customer preferences and mitigate revenue loss associated with long queues.
“Studies indicate that 86% of customers are inclined to avoid stores with lengthy checkout lines, underscoring the importance of optimising the checkout process.”
Web app syncs with the store’s inventory
According to Tech Estate, upon entering a store, customers utilise a web app to scan a barcode, identifying the specific store location. The app syncs with the store’s inventory, allowing customers to scan items with their smartphones and create an online cart.
Subsequently, customers complete their purchase online, bypassing traditional checkout queues.
“While the mobile self-checkout system offers convenience, store attendants play a crucial role in verifying purchases to ensure accuracy. To streamline this process, Jump n Pass imposes limits on the number of items customers can purchase,” the website says.
Comments Trendtype, the London-based emerging markets consultancy: “It’s not clear how much of a trend self-checkout will be in Nigeria, where the modern trade is a tiny percentage of total grocery retail sales.”
Shoprite Checkers in South Africa and Carrefour in Kenya are among the African retail chains already using self-checkout systems.
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Strong Africa-based and international speaker lineup for African Marketing Confederation’s annual conference in late September.
Khaled Ramadan moves from previous role as Commercial Manager for Nestlé Nigeria and now oversees operations in 16 countries.
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.