Ogilvy announces new senior integrated communications appointment

By our News Team | 2023

New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.

Ogilvy has announced that Matt Buchanan is to take up the newly-created role of Global and EMEA President of Integrated Communications for Ogilvy, while continuing in his current role as the agency’s Global Head of Consumer PR, which he has led since 2021.


In his new role, Buchanan will focus on strengthening Ogilvy’s integrated offering and the agency’s earned-first creative capability across PR, influence and social in the Europe, Middle East and Africa (EMEA) region.

Industry Appointments

Matt Buchanan takes up a new EMEA role with Ogilvy. Photo credit: Ogilvy

He will thus report to Global CEO, Julianna Richter, and work with EMEA Chief Client Officer, Joanna Oosthuizen, as well as other regional leaders including North America PR President, Charlotte Tansill, and Asia PR President, Emily Poon.


“Brands don’t come to agencies any more simply wanting advertising, PR or social media,” says Buchanan. “They come with a business problem and want the best of everything, all the time.


A focus on integration


“What’s always excited me about Ogilvy is our deep specialist expertise and our focus on integration.


“I’m looking forward to this next chapter, working more closely with our teams across EMEA to further elevate our earned-first offering and ensure our clients are getting the best of Ogilvy’s creative excellence.” 


Comments Richter: “This promotion and added responsibility recognises Matt’s leadership over the last five years, and the valuable contribution he has made to elevate Ogilvy PR’s offering.


“Our clients are increasingly looking for the seamless integration of earned media, social and influencer marketing, so it’s the right time to bring this together more formally and have someone with Matt’s expertise lead this for us in the region.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.