INDUSTRY APPOINTMENTS

Ogilvy announces new senior integrated communications appointment

By our News Team | 2023

New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.

Ogilvy has announced that Matt Buchanan is to take up the newly-created role of Global and EMEA President of Integrated Communications for Ogilvy, while continuing in his current role as the agency’s Global Head of Consumer PR, which he has led since 2021.

In his new role, Buchanan will focus on strengthening Ogilvy’s integrated offering and the agency’s earned-first creative capability across PR, influence and social in the Europe, Middle East and Africa (EMEA) region.

Matt Buchanan takes up a new EMEA role with Ogilvy. Photo credit: Ogilvy

He will thus report to Global CEO, Julianna Richter, and work with EMEA Chief Client Officer, Joanna Oosthuizen, as well as other regional leaders including North America PR President, Charlotte Tansill, and Asia PR President, Emily Poon.

“Brands don’t come to agencies any more simply wanting advertising, PR or social media,” says Buchanan. “They come with a business problem and want the best of everything, all the time.

A focus on integration

“What’s always excited me about Ogilvy is our deep specialist expertise and our focus on integration.

“I’m looking forward to this next chapter, working more closely with our teams across EMEA to further elevate our earned-first offering and ensure our clients are getting the best of Ogilvy’s creative excellence.”

Comments Richter: “This promotion and added responsibility recognises Matt’s leadership over the last five years, and the valuable contribution he has made to elevate Ogilvy PR’s offering.

“Our clients are increasingly looking for the seamless integration of earned media, social and influencer marketing, so it’s the right time to bring this together more formally and have someone with Matt’s expertise lead this for us in the region.”

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