
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
OOH ADVERTISING
By our News Team | 2022
Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.
Along with Times Square in New York and Shibuya Crossing in Tokyo, London’s Piccadilly Circus is one of the world’s prime sites for out-of-home (OOH) and digital out-of-home (DOOH) advertising.
Little wonder, when you consider that by some estimates Piccadilly Circus has around 100-million people passing through this famous intersection each year. Many are wealthy locals, while others are well-heeled foreign visitors out to see the sights of the British capital.
Photo credit: Supplied
Renting the high-profile digital billboards – there have been billboards on the site since 1908 – can set you back US$6-million a year, according to some industry sources.
One of the current OOH activations that is catching people’s attention at Piccadilly Circus is a 3D billboard ad for WhatsApp, which is being described by some marketing industry media outlets as “mind-bending”.
Promotes WhatsApp’s revamped privacy and safety features
It promotes the social media platform’s revamped privacy and safety features, as well as its messaging service.
“Following the introduction of three new features on WhatsApp, this campaign shows how WhatsApp’s features provide interlocking layers of protection and give users full control over the level of privacy they are seeking,” its Global Head of Brand, Vivian Odior said.
“With both outdoor and digital placements, we want to highlight the closeness that’s possible on WhatsApp when you can message confidently and worry-free in a secure space.”
Among the new innovations on WhatsApp that are being graphically illustrated to passers-by are: the ability to make once-off messages ‘disappear’ and with no capability for recipients to screenshot them; updated security features; and a reminder that messages are end-to-end encrypted, meaning no third parties will be aware of them.
You can see the Piccadilly Circus OOH activation here.
The Meta-owned firm has also ‘taken over’ live streaming platform Twitch and online game Roblox in a series of week-long activations to mark the culmination of its long-running promotional push.
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.