OOH specialist JCDecaux announces new senior sales appointment

By our African Marketing Confederation News Team | 2024

Gia Conte leverages industry experience to become Head of Sales: Malls for the out-of-home company’s South African operations

Out-of-home media company, JCDecaux South Africa, has announced the appointment of Gia Conte as Head of Sales: Malls. The appointment became effective on 1 July.

Gia Conte. Photo: JCDecaux

In her new role, Conte will report to Sales Director, Archie Masebe. Masebe is also a newcomer to the business, having taken up his role in June 2024.


“Gia joins the team with a wealth of experience and expertise in the out-of-home advertising industry, bringing a deep understanding of the communication needs of leading SA brands, comprehensive research and insights, and a proven track record in sales and agency roles,” the company says in a media statement.


She was most recently Senior Out-of-Home (OOH) Specialist at GroupM South Africa, where she was responsible for managing key accounts such as Coca-Cola, Netflix, Ford and Telesure.


Ability to drive strategy and implementation


Her role included integrated media strategy, OOH innovation ideation and implementation, and bridging communication and insights between clients, media and creative agencies. Her strategic acumen and ability to drive OOH strategy and implementation have been instrumental in delivering successful campaigns for her clients, JCDecaux says.


Prior to joining GroupM, Conte served as a business partner at Dentsu, where she spearheaded Vodacom’s cross-media strategy. Her role encompassed crafting an integrated multichannel media strategy to drive sales performance and meet various communication objectives.


Her expertise extended to providing insights to optimise media verticals and budgets through data-centric and research-driven analyses.


“We are excited to welcome Gia Conte to our team,” says Masebe. “Her proven track record of success in mall advertising, extensive understanding of the retail landscape and strategic mindset, coupled with extensive experience in media, sales and agency roles, will be pivotal in driving our mall advertising growth initiatives.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.