
Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
OUTDOOR ADVERTISING
By our News Team | 2022
One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.
JCDecaux, the international outdoor advertising company, has announced the appointment of Lunga Majija as Managing Director for JCDecaux South Africa. The appointment is effective from 1 August and Majija reports to Martin Sabbagh, CEO for JCDecaux Middle East & Africa.
Majija is a business leader with extensive experience working in the media industry across the continent. Before taking on the role of MD, he was Regional Director: Southern Africa, where he was responsible for defining and implementing business strategy, as well as supporting the strategic growth across the region.
Photo courtesy of JCDecaux
Prior to that, Majija was Operations Director for the Middle East and Africa, where he was responsible for new product development, introducing business growth measures and working processes.
In the new role, Majija will be responsible for implementing the South African business growth strategy by continuing the digitisation of JCDecaux assets, supporting the company’s data-by-design approach, service delivery and customer excellence to attain corporate sales and profitability objectives.
Coupled with this, he will support the sustainable development priorities of the group to ensure environmental, social and governance (ESG) goals are achieved.
“His deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines,” the company says in a media statement.
Majija holds a degree in civil engineering and completed his MBA studies at the Gordon Institute of Business Science.
“Lunga was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives,” Sabbagh said.
Through his operational and commercial expertise, Lunga will support the utilisation opportunities across our product portfolio to improve yield and revenue. His excellent executive leadership skills will ensure [that] relationships with the South African team, executives, the board and other stakeholders are well managed. I am confident he will help deliver our commercial targets.”

Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.

Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.

Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.