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OUTDOOR ADVERTISING

JCDecaux announces new Managing Director appointment for SA operation

By our News Team | 2022

One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.

JCDecaux, the international outdoor advertising company, has announced the appointment of Lunga Majija as Managing Director for JCDecaux South Africa. The appointment is effective from 1 August and Majija reports to Martin Sabbagh, CEO for JCDecaux Middle East & Africa.

Majija is a business leader with extensive experience working in the media industry across the continent. Before taking on the role of MD, he was Regional Director: Southern Africa, where he was responsible for defining and implementing business strategy, as well as supporting the strategic growth across the region.

Outdoor Advertising

Photo courtesy of JCDecaux

Prior to that, Majija was Operations Director for the Middle East and Africa, where he was responsible for new product development, introducing business growth measures and working processes.

In the new role, Majija will be responsible for implementing the South African business growth strategy by continuing the digitisation of JCDecaux assets, supporting the company’s data-by-design approach, service delivery and customer excellence to attain corporate sales and profitability objectives. 

Coupled with this, he will support the sustainable development priorities of the group to ensure environmental, social and governance (ESG) goals are achieved. 

“His deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines,” the company says in a media statement.

Majija holds a degree in civil engineering and completed his MBA studies at the Gordon Institute of Business Science.

“Lunga was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives,” Sabbagh said.

Through his operational and commercial expertise, Lunga will support the utilisation opportunities across our product portfolio to improve yield and revenue. His excellent executive leadership skills will ensure [that] relationships with the South African team, executives, the board and other stakeholders are well managed. I am confident he will help deliver our commercial targets.”

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