A.M.C. CONFERENCE

Pre-registration open for Africa’s top gathering of marketing minds

By our African Marketing Confederation News Team | 2025

Excitement mounts as the fourth annual African Marketing Confederation conference heads to the West African nation of Ghana.

Marketers across Africa are counting down the days in anticipation of the African Marketing Confederation’s annual conference, to be held between 20 and 22 August 2025 in the tranquil setting of Ghana’s Labadi Beach Hotel. Pre-registration is already open. 

A scene from one of the AMC’s past conferences

“This year’s conference will equip marketers with the insights and strategies they need to navigate, and have a competitive edge, in Africa’s rapidly evolving business environment,” says Helen McIntee-Carlisle, AMC President and Co-Founder.  

 

She emphasised that pre-registration is open for those who wish to stay abreast of news around the event, noting that marketing professionals can sign up via this link. 

 

Under the theme, “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology,” the 2025 conference builds on past topics by transitioning from being resilient during and post the Covid-19 pandemic that reshaped the world, to thriving through creative reinvention and strategic renewal.  

 

McIntee-Carlisle explains that consumers, who have had more choices than ever before since the explosion of online and app-based shopping, are increasingly seeking to engage with brands that are authentic.  

 

“As Africa’s markets continue to evolve, marketers must navigate rapid digital transformation, shifting consumer behaviours, and economic fluctuations. Maintaining brand trust is essential for long-term customer loyalty and business resilience,” she says. 

 

Over three days, attendees from AMC member associations, as well as marketers from elsewhere, will be hosted by the Chartered Institute of Marketing, Ghana in historic Accra, Ghana’s capital city. The marketing conference is being held alongside that of the annual Technology Information Confederation Africa (TICON Africa) Conference. 

 

Included in the programme are talks covering aspects such as emerging market dynamics, cultural shifts, and evolving consumer preferences.  

 

McIntee-Carlisle adds that “it is not just enough for marketing professionals to be aware of these changing dynamics as they seek to develop engaging campaigns. They also need to take advantage of new systems and processes that better enable brand success and increased engagement with consumers.” 

 

The conference MC is set to be Otumbo Vincent, a thought leader, impact entrepreneur successful author who is dedicated to empowering effective leaders. Among other topics, delegates will hear how to develop the best possible teams as they focus on successful marketing. 

 

Awards evening honours top achievers 

 

“Of course, no AMC conference would be complete without our Annual Gala Awards Dinner, which is a fitting end to the three-day event and will be held on the Friday,” says McIntee-Carlisle. 

 

Awards are presented in the following categories: 

 

  • Tourism & Destination Marketing Campaign of the Year 
  • Best Social Media Campaign of the Year 
  • Most Effective Campaign of the Year 
  • Best Use of Local Insights 
  • Best Cause-Related Campaign 
  • Campaign of the Year 
  • Brand of the Year 

 

After hours, the approximately 500 guests from around 35 countries can enjoy events such as a cultural evening and a barbeque beach dinner at Labadi Beach. Also called La Pleasure Beach, it offers extensive seaside enjoyment. 

 

Showcasing the importance of the conference to Africa’s marketers, and the continent’s economy as a whole, is the lineup of top businesses which have sponsored past events. These include Ethiopian Airlines, Nation Media Group, and Sarova Hotels & Resorts. Sponsorship slots are still open. Sponsorship details are available here.  

 

Conference information and updates are available on the event website: https://africanmarketingconfederation.org/amc-conference-2025/ 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.