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BUSINESS STRATEGY

Proctor & Gamble is latest multinational to stop Nigerian manufacturing

By our News Team | 2023

US-based FMCG giant announced last week it intends closing its sole remaining factory in the county, joining the likes of GlaxoSmithKline.

P&G, the multinational FMCG company, has become the latest big global business to announce that it is ceasing manufacturing operations in Nigeria. Instead, it is switching to an import-only model.

 

Also known as Proctor & Gamble, the company is known for manufacturing and marketing a range of iconic brands such as Olay, Pantene, Pampers, Vicks, Gillette and Old Spice.

Business Strategy

Photo credit: Proctor & Gamble

According to media reports emanating from Nigeria, as well as from the Morgan Stanley Global Consumer & Retail Conference held in New York City last week, P&G’s sole factory in the country is to be closed or sold.

 

The factory is located in Ibadan in Oyo State. It is the third-largest city by population in Nigeria after Lagos and Kano. 

 

P&G did at one stage have a second factory in Ibadan, but this was closed some years ago. Another factory, located in Ogun State, was sold in 2018.

 

Several multinational consumer companies have closed, or are closing, manufacturing operations in the country. For example, GlaxoSmithKline (GSK) announced plans in August to exit Nigeria after 51 years of operations.

 

The Nigerian economy is struggling under the weight of several challenges – including a foreign exchange shortage, poor exchange rate, supply chain problems and cash-strapped consumers.

 

Greater competition and less purchasing power

 

“The impact of the market on the company’s overall net worth is due to two key factors – intensified competition within the industry and a declining consumer purchasing power,” Muda Yusuf, Chief Operating Officer of the Centre for the Promotion of Private Enterprise (CPPE), told Nigeria’s BusinessDay newspaper. 

 

He added that the recent devaluation of the naira poses significant challenges for any business with substantial foreign exchange exposure, highlighting the current reality of the Nigerian market. “Businesses with foreign exchange exposure are struggling,” he said.

 

Speaking at the Morgan Stanley conference, P&G’s CFO, Andre Schulten, explained that it was difficult to create US dollar value in countries such as Nigeria and Argentia at present. 

 

Trendtype, the London-based emerging markets consultancy, has a slightly different view in its analysis of the P&G announcement.

 

“The switch in business model … reveals a disconnect in approaches to fx-challenged markets like Nigeria between multinationals,” it says.

 

“The Yara brand now produced in P&G’s old Agbara factory is reportedly selling strongly, especially in northern Nigeria. Other businesses (Henkel, Arla, Kellogg’s, Suntory) have engaged local partners in long-term relationships, either as contract manufacturers, JV partners or licensees.

 

“An import-only model will see P&G lose market share and potentially long-term traction with consumers.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.