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Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
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By our News Team | 2022
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
SA-based Flow Communications recently won the environmental category in the prestigious 2022 International Public Relations Association (Ipra) Golden World Awards for its work on the Marine Protected Areas (MPA) Day campaign.
On 1 August 2021, South Africa observed a day to celebrate Marine Protected Areas, MPA Day, the first event of its kind globally. MPAs are protected areas of coastlines and ocean, or ‘game reserves of the sea’.
Image by David Mark from Pixabay
Flow Communications and another SA agency, Olivia Jones Communications, were instrumental in the several months of planning and build-up for the campaign, primarily using online communication channels such as social media and digital platforms to disseminate information about the event.
The campaign was so successful that MPA Day has now become an annual event, extending to eight countries outside South Africa this year.
Our oceans need people who are passionate and creative
Says marine biologist and initiator of MPA Day, Dr Judy Mann-Lang: “Our oceans need people who are passionate and creative, hard working and brave. And we found all these attributes in our MPA Day communication partners, Flow Communications and Olivia Jones Communications.
“As conservationists, we knew that we would need communications support from people who shared our love for the ocean to make the world’s first Marine Protected Areas Day a reality. MPA Day 2021 showed what can be achieved when people work together for a goal. And what greater goal than protecting our incredible oceans.”
Every year, the Ipra awards receive entries from agencies and organisations around the world. Competition to win one of these prestigious awards is fierce. Explains Ipra on its website, “A jury of experienced communication professionals judges the entries and nominates the best for a shortlist. In a next step, the final winners are selected on the basis of unique merit, relevance, concrete objectives, creative strategies and tactics, and demonstrable results.”
Only two African firms were honoured at this year’s Ipra Awards, Flow Communications and BCW Africa, which won in the Climate Change category. The full list of Ipra winners can be seen here.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.