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PUBLIC RELATIONS

African agency is honoured at International PR Association awards

By our News Team | 2022

Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.

SA-based Flow Communications recently won the environmental category in the prestigious 2022 International Public Relations Association (Ipra) Golden World Awards for its work on the Marine Protected Areas (MPA) Day campaign.

On 1 August 2021, South Africa observed a day to celebrate Marine Protected Areas, MPA Day, the first event of its kind globally. MPAs are protected areas of coastlines and ocean, or ‘game reserves of the sea’. 

Public Relations

Image by David Mark from Pixabay

Flow Communications and another SA agency, Olivia Jones Communications, were instrumental in the several months of planning and build-up for the campaign, primarily using online communication channels such as social media and digital platforms to disseminate information about the event.

The campaign was so successful that MPA Day has now become an annual event, extending to eight countries outside South Africa this year.

Our oceans need people who are passionate and creative

Says marine biologist and initiator of MPA Day, Dr Judy Mann-Lang: “Our oceans need people who are passionate and creative, hard working and brave. And we found all these attributes in our MPA Day communication partners, Flow Communications and Olivia Jones Communications. 

“As conservationists, we knew that we would need communications support from people who shared our love for the ocean to make the world’s first Marine Protected Areas Day a reality. MPA Day 2021 showed what can be achieved when people work together for a goal. And what greater goal than protecting our incredible oceans.”

Every year, the Ipra awards receive entries from agencies and organisations around the world. Competition to win one of these prestigious awards is fierce. Explains Ipra on its website, “A jury of experienced communication professionals judges the entries and nominates the best for a shortlist. In a next step, the final winners are selected on the basis of unique merit, relevance, concrete objectives, creative strategies and tactics, and demonstrable results.”

Only two African firms were honoured at this year’s Ipra Awards, Flow Communications and BCW Africa, which won in the Climate Change category. The full list of Ipra winners can be seen here.

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