Edelman Africa makes digital appointment to enhance capabilities

By our News Team | 2022

Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.

Edelman, the global public relations and marketing consultancy, has announced the appointment of Mike Wood as head of digital for Africa. According to Edelman, the appointment comes as part of its commitment to diversify and enhance the range of digital services on the continent.

Wood is tasked with further developing the consultancy’s digital capabilities in the areas of social, experiences and content, as well as integrating further with its EMEA network.

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This is to augment the firm’s multi-platform service offering and advance digital creative solutions for its clients, says the group.

Edelman Africa is a pan-African communications consultancy that offers clients an extensive operating network on the continent. It has partners and affiliates in more than 50 African countries.

Combination of creative, digital and client services

Karena Crerar, CEO of Edelman Africa, adds: “I am elated to welcome Wood to our team. By leveraging his broad skillset — hinged on a unique combination of creative, digital and client services — Wood is imperative to our goal of delivering immediate, meaningful impact for our clients in a digital-first world.”

She adds: “Digital innovation in content and storytelling is imperative in connecting our clients with their audiences. We look forward to bringing our clients enhanced digital solutions across our growing African network.”

Wood joins Edelman from the brand team of KFC, where he immersed himself in all aspects of the marketing business — both in South Africa and across the continent.

According to Wood, throughout his career he has delivered a broad set of digital solutions to clients across various sectors, developing and executing successful digital-led campaigns in his work with agencies Firewater Interactive and Ogilvy.

“It’s an honour to be a part of a creative, innovative and impactful business, which I believe is spearheading value-based communications models for our clients across the world. I am eager to work closely with our teams in Africa to diversify our range of digital services, ensuring that our clients receive pioneering solutions for our current communications context,” he says.