
Kenya’s Safaricom is the most valuable non-SA brand, study finds
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
PUBLIC RELATIONS
By our News Team | 2022
Managing partner role for experienced executive recruited from London’s public relations and influence scene.
Ogilvy Africa, the Nairobi-based marketing communications firm, has announced the appointment of internationally experienced communications expert, Howard Gregory.
He takes up the role of Managing Partner and will head up the Public Relations and Influence (PR&I) offering for its Nairobi office. He starts on Monday (14 November) and will report to Vikas Mehta, CEO at Ogilvy Africa.
Image by Mudassar Iqbal from Pixabay
Gregory has more than 25 years of experience in communications and joins Ogilvy Africa from Edelman United Kingdom, one of the most successful offices of the world’s largest PR firm. At Edelman, he has held various leadership roles in strategy and business development.
“We are excited to have Howard joining as a managing partner in Kenya. I look forward to working with him across the EMEA region to continue growing our PR and Influence business in sub-Saharan Africa,” says Joanna Oosthuizen, CEO of PR&I for Ogilvy in the EMEA region.
Boost for Ogilvy Africa’s strategic capability
“I know that his appointment will help to bolster our strategic capability and our overall value to our clients.”
This appointment is part of Ogilvy Africa’s strategy to strengthen its leadership position on the continent. According to a media statement released by the agency, its PR&I offering is widely regarded as one of the best in the region, with the Kenya office serving as its hub for East Africa.
During his time working in diverse roles at Diageo, General Electric and various communications agencies, Gregory has won accolades at Cannes and other notable global award shows.
“This is such an exciting time to join the team,” he says. “The time for Africa and the region culturally and commercially is now. The chance to contribute to the growth of businesses, brands and cultures – elevating themselves on the global stage – is truly a thrilling opportunity.”
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Hypothetically, consumers would even go as far as to pay to prevent their personal information being resold to third parties.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.