
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
PUBLIC RELATIONS
By our News Team | 2022
Managing partner role for experienced executive recruited from London’s public relations and influence scene.
Ogilvy Africa, the Nairobi-based marketing communications firm, has announced the appointment of internationally experienced communications expert, Howard Gregory.
He takes up the role of Managing Partner and will head up the Public Relations and Influence (PR&I) offering for its Nairobi office. He starts on Monday (14 November) and will report to Vikas Mehta, CEO at Ogilvy Africa.
Image by Mudassar Iqbal from Pixabay
Gregory has more than 25 years of experience in communications and joins Ogilvy Africa from Edelman United Kingdom, one of the most successful offices of the world’s largest PR firm. At Edelman, he has held various leadership roles in strategy and business development.
“We are excited to have Howard joining as a managing partner in Kenya. I look forward to working with him across the EMEA region to continue growing our PR and Influence business in sub-Saharan Africa,” says Joanna Oosthuizen, CEO of PR&I for Ogilvy in the EMEA region.
Boost for Ogilvy Africa’s strategic capability
“I know that his appointment will help to bolster our strategic capability and our overall value to our clients.”
This appointment is part of Ogilvy Africa’s strategy to strengthen its leadership position on the continent. According to a media statement released by the agency, its PR&I offering is widely regarded as one of the best in the region, with the Kenya office serving as its hub for East Africa.
During his time working in diverse roles at Diageo, General Electric and various communications agencies, Gregory has won accolades at Cannes and other notable global award shows.
“This is such an exciting time to join the team,” he says. “The time for Africa and the region culturally and commercially is now. The chance to contribute to the growth of businesses, brands and cultures – elevating themselves on the global stage – is truly a thrilling opportunity.”

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