Influencer strategies are gaining prominence among business-to-business brands and outperforming brand-only marketing by 67%.
Global body welcomes Britain’s ban on providing PR services to Russia
By our News Team | 2022
Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.
The Public Relations and Communications Association (PRCA) – the world’s largest professional PR body representing more than 35,000 industry professionals in 82 countries – has welcomed the inclusion of public relations services in the latest round of British sanctions against Russia.
New legislation, introduced last week, prohibits PR individuals and organisations from working with organisations registered in Russia. The latest sanctions also prevent Russian PR individuals and organisations from working in the UK.
Photo by Alina Kurson from Pexels
In the past, many large British-based public relations companies have provided services for Russian organisations, including those with links to the Kremlin and President Vladimir Putin.
“We welcome the explicit inclusion of public relations in the latest round of sanctions,” the PCRA said in a statement. “Our members and the broader industry should be under no illusion; working with Russian-registered clients is now illegal.
Body warns that ‘ignorance is no excuse’
“Ignorance is no excuse – every communications professional has a duty to understand their obligations on this matter.”
Other industries prohibited from providing services to Russia in the latest round of UK sanctions are business and management consulting services, as well as accounting services.
Since Russia invaded the Ukraine in February this year, most Western advertising agencies, brand consultancies, marketing consultants and PR agencies have left. Some have closed their doors completely while others have sold out to local management teams.
Among the big names that have left are Dentsu, Publicis, WPP, Omnicom, McKinsey, Accenture and Boston Consulting Group (BCG).
Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.
Demand for Louis Vuitton and Chanel has declined, study finds. But Balenciaga is on the rise, despite being embroiled in controversy.
Study sets out to determine how valuable product recommendation systems are to online shoppers, rather than the retailer.
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.