Digital Marketing
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PUBLIC RELATIONS
Global body welcomes Britain’s ban on providing PR services to Russia
By our News Team | 2022
Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.
The Public Relations and Communications Association (PRCA) – the world’s largest professional PR body representing more than 35,000 industry professionals in 82 countries – has welcomed the inclusion of public relations services in the latest round of British sanctions against Russia.
New legislation, introduced last week, prohibits PR individuals and organisations from working with organisations registered in Russia. The latest sanctions also prevent Russian PR individuals and organisations from working in the UK.
Photo by Alina Kurson from Pexels
In the past, many large British-based public relations companies have provided services for Russian organisations, including those with links to the Kremlin and President Vladimir Putin.
“We welcome the explicit inclusion of public relations in the latest round of sanctions,” the PCRA said in a statement. “Our members and the broader industry should be under no illusion; working with Russian-registered clients is now illegal.
Body warns that ‘ignorance is no excuse’
“Ignorance is no excuse – every communications professional has a duty to understand their obligations on this matter.”
Other industries prohibited from providing services to Russia in the latest round of UK sanctions are business and management consulting services, as well as accounting services.
Since Russia invaded the Ukraine in February this year, most Western advertising agencies, brand consultancies, marketing consultants and PR agencies have left. Some have closed their doors completely while others have sold out to local management teams.
Among the big names that have left are Dentsu, Publicis, WPP, Omnicom, McKinsey, Accenture and Boston Consulting Group (BCG).
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