EXECUTIVE APPOINTMENTS

Public Relations agency PR Worx names Shannon Henning as its new MD

By our African Marketing Confederation News Team | 2025

Henning leverages 15 years’ experience within the business to run day-to-day operations, while CEO Madelain Roscher focuses on expansion.

South African-based public relations agency PR Worx has appointed Shannon Henning as its new Managing Director. 

Madelain Roscher

Photo: PR Worx

Henning has been with the agency for 15 years and worked closely with CEO and founder, Madelain Roscher, for much of her career. In recent years, she has headed up PR Worx’s crisis communications, government relations, and client portfolios for high-net-worth individuals. 

 

She has now formally stepped into the Managing Director role to lead the agency’s day-to-day operations, oversee client service delivery, and accelerate innovation across its various services. 

 

Roscher remains CEO and will focus on strategic growth and business development, including rolling out plans to expand the agency’s presence elsewhere on the African continent. 

 

“Shannon has been my right hand for many years, and she’s more than proven that she’s ready to help lead our business into its next chapter,” says Roscher in a press release. “She’s a natural leader with the confidence and instincts that this role demands.” 

 

Entrepreneur and businesswoman 

 

Apart from being an experienced PR professional, Henning is also an entrepreneur and businesswoman in her own right.  

 

In 2024, inspired by her passion for problem-solving, she founded MamasTouch, a company that produces weighted sleeping suits for young children. This runs as an independent business. 

 

Comments Henning on her new role: “PR Worx has been named Africa’s Best on multiple occasions. For years, I’ve had the privilege of doing this alongside Madelain, learning from one of the most respected leaders in our field. 

 

“Now, as managing director, I’m extremely proud to be leading such an incredible, award-winning team as we set our sights even higher, both as an agency and on behalf of our clients.” 

 

Henning holds a BA in Communications and Psychology from North-West University in South Africa. 

 

The PR Worx client base includes mining company Anglo American, health business Novartis, financial services company WesBank, MasterCard, Samsung, and snack brand Doritos. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.