An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Global retail trade association launches its first African chapter
By our News Team | 2023
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
The global retail trade association known as ‘Shop!’ has launched a South African chapter to add to its growing presence around the world. The SA chapter is its first in Africa.
Shop! is dedicated to enhancing retail environments and experiences. The organisation says its mission is to offer education, insights and events that help drive the evolution of retail.
Its members include major retailers, agencies with shopper and digital offerings, production houses, point-of-sale (POS) manufacturers and brands.
Photo by Edgars Kisuro from Pexels
“Our vision is to build a successful community where we can share, collaborate, upskill, network and acknowledge the excellent result-driven work that is being created by brands, manufactures, retailers and agencies,” says Project Manager for SA, Ashleigh Wilson.
One of the new chapter’s aims is to upskill and educate the industry around shopper marketing, which Wilson describes as a huge growth opportunity for consumer brands.
“Shopper marketing is often seen as an add-on to other in-store and POS campaigns, but it’s a critical part of any brand deliverables,” explains Wilson.
Everything starts at the heart of the shopper
“It’s all about understanding that everything we do starts at the heart of the shopper. We can’t simply focus on awareness: we’ve got to change consumer behaviour and drive the bottom line by moving the shopper to buy.”
The Shop Awards will be launched in March, working towards an event later in 2023 that celebrates work which has delivered tangible results and moved the dial meaningfully in the retail space.
Says Shop! Global Development Director, Leo van de Polder: “Congratulations to the newly formed Shop! SA team with subject matter experts Di Wilson, Chris Hewitt, Janet Kirkbride and Ashleigh Wilson. Many years of combined experience in marketing, shopper, education, research, production and design at retail – plus their dedication to the industry – are sure to set the chapter up for success.”
According to Forbes business magazine, global retailers and brands are coming out of a pandemic that has essentially lasted three years.
“Over the past year, challenges across the supply chain, inflationary pricing, economic uncertainty, and geo-political factors have taxed retailers and squeezed the financials. With the new year, however, there is a positive outlook and focus on the customer shopping journey. As retailers adjust to a new normal, a seamless experience and hybrid shopping are shaping the future of retail,” Forbes says.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.