
Marketing Knowledge
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Digital OOH
By our News Team | 2021
The technology and connectivity that characterises smart cities will also boost rapid growth of digital OOH advertising, say top executives.
The steady rise of the ‘smart city’ worldwide, as well as the growing move to digital technology in almost every facet of life, is quickly changing the face of out-of-home advertising.
New research reveals that 74% of global advertising executives strongly believe that these factors will provide explosive growth opportunities for the Digital Out-of-Home (DOOH) sector, as it rapidly replaces the traditional billboard.
The study was conducted by Alfi Incorporated, a digital out-of-home advertising specialist operating in the US and Europe.
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.