Rise of global ‘smart cities’ will increase digital OOH uptake
By our News Team | 2021
The technology and connectivity that characterises smart cities will also boost rapid growth of digital OOH advertising, say top executives.
The steady rise of the ‘smart city’ worldwide, as well as the growing move to digital technology in almost every facet of life, is quickly changing the face of out-of-home advertising.
New research reveals that 74% of global advertising executives strongly believe that these factors will provide explosive growth opportunities for the Digital Out-of-Home (DOOH) sector, as it rapidly replaces the traditional billboard.
The study was conducted by Alfi Incorporated, a digital out-of-home advertising specialist operating in the US and Europe.