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Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
SOCIAL MEDIA
By our News Team | 2023
Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
Meta – the holding company for the likes of Facebook, Instagram and WhatsApp – recently released its Sub-Saharan Africa ‘2022 Year in Review’, highlighting what it believes are its key milestones across the region.
“We remain invested in Africa and the various communities we support here in the region. Our work continues to be rooted in giving people the power to build community, whilst bringing the world closer together – whether as SMBs (small to medium-sized businesses), creators or tech innovators,” said Enitan Denloye, Country Director for SSA at Meta.
Photo by Cottonbro Studio from Pexels
“We believe Africa, and the immense talent this region holds will continue to play a key role in Meta’s journey.”
Some of the key highlights listed in the review include:
Made in Africa, Loved by the World – Unveiled Meta’s 2022 international campaign aimed at celebrating Africa’s ongoing growing cultural impact on the world, whilst spotlighting eight amazing creators and innovators from across the continent, including rolling out Africa’s first Instagram #AfricaMade Reels challenge
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