Meta details its key 2022 milestones across sub-Saharan African

By our News Team | 2023

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Meta – the holding company for the likes of Facebook, Instagram and WhatsApp – recently released its Sub-Saharan Africa ‘2022 Year in Review’, highlighting what it believes are its key milestones across the region.

“We remain invested in Africa and the various communities we support here in the region. Our work continues to be rooted in giving people the power to build community, whilst bringing the world closer together – whether as SMBs (small to medium-sized businesses), creators or tech innovators,” said Enitan Denloye, Country Director for SSA at Meta.

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Photo by Cottonbro Studio from Pexels

“We believe Africa, and the immense talent this region holds will continue to play a key role in Meta’s journey.”

Some of the key highlights listed in the review include:

  • Facebook Reels – Launched Facebook Reels across 20 countries in sub-Saharan Africa to help creators monetise their crafts, connect with, and discover new audiences in News Feed and Groups.
  • Facebook Protect – Rolled out Facebook Protect in Mauritius and South Africa, a programme designed to provide increased protections around the world for journalists, activists and human rights defenders.
  • #StaySafeOnInstagram in Ghana and Nigeria – Unveiled an education campaign focused on enabling users to take steps to protect their accounts from phishing and hacking.
  • WhatsApp’s first-ever global brand partnership – Launched with Nigerian-born NBA All-Star Giannis Antetokounmpo, this featured a short film about his Nigerian roots – titled ‘Naija Odyssey’.
  • ‘Future Africa: Telling Stories, Building Worlds’ – In partnership with Africa No Filter, announced the six finalists of the programme aimed at boosting the use of Virtual Reality in Africa’s storytelling
  • #ReelAdventures – Created #ReelAdventures aimed at highlighting adventure-focused groups in Kenya who use reels to express themselves and share their travel experiences
  •  #NoFalseNewsZone – Launched a campaign and comic books across Ghana and Francophone Africa, aimed at helping people to think critically about the messages they see and read online

Made in Africa, Loved by the World – Unveiled Meta’s 2022 international campaign aimed at celebrating Africa’s ongoing growing cultural impact on the world, whilst spotlighting eight amazing creators and innovators from across the continent, including rolling out Africa’s first Instagram #AfricaMade Reels challenge