
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
SOCIAL MEDIA
By our News Team | 2022
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
What are the best times for businesses to post on social media? This is a question that the American Marketing Association (AMA) has sought to answer, using research gleaned from sources such as Sprout Social and Hootsuite.
Overall, the best time is early morning on a weekday, the AMA found. This way, when your audience wakes up in the and starts scrolling through their favourite social media platform, your post will be one of the top pieces of content in their feed.
“This information is the most helpful for brand new social media accounts that are working on building a following. Once you do have an audience, however, there are plenty of tools and services you can use to find out the best days and times to post for your own brand, which might be different,” the AMA notes in a blog post.
Photo by Cottonbro from Pexels
Looking specifically at Facebook, the most opportune times to post are Tuesday, Wednesday and Friday between 9am and 1pm. Skip posting on Saturdays, as it is the day of the week with the lowest engagement.
There is 24/7 audience engagement with Facebook
“Facebook remains undefeated as the top social media platform in the world, which means that you really can’t go wrong with when you post. Facebook enjoys 24/7 engagement. However, weekdays, evenings and early mornings show the most consistent engagement and opportunities for brands to get eyes on their content,” the AMA advises.
Turning to Instagram, the platform that started life as a place to post pretty photos has now evolved into a shopping app awash with influencers marketing products and services for brands, as well as micro-businesses selling everything from health foods to bespoke children’s toys.
The best times to post on Instagram are between 11am and 2pm on Tuesday, and at 11am on the other weekdays.
“Many companies have pivoted to Instagram for business purposes. In the last few years, Instagram has updated with several new features, including Reels, Instagram Shopping and other fun additions. Instagram is the perfect place for brands to post new content, whether it’s high-quality photos, a fun reel or even infographics,” according to the AMA post.
Twitter, though, has slightly different characteristics. The best time to post is early in the morning on weekdays: ideally at 8am on Mondays and Thursdays. If you need to post on the weekend, still aim for the morning, but a little later when users are awake.
“However, since tweets are so fleeting, don’t be afraid to schedule tweets … at all hours of the day. You can’t really over-post on Twitter, like you can on other platforms,” says the association.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.