MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
SOCIAL MEDIA INFLUENCERS
Senegalese-born superstar Khabe Lamy is now TikTok’s biggest name
By our News Team | 2022
Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.
Khaby Lame, the Senegalese-born TikTok megastar and social media influencer, last month became the most popular personality on the rapidly growing channel by overtaking dance video star Charli D’Amelio.
As of today (Tuesday) Lame has 146.4-million followers on TikTok. D’Amelio, on the other hand, has 143.8-million followers.
Lamy trailed D’Amelio, who was the first person to pass 100-million followers on TikTok, until late June when he surpassed her 142.3 million followers. He has since sprinted ahead.
According to Forbes business magazine, D’Amelio and her sister Dixie – who is also a TikTok dance celebrity – banked an estimated US$27.5-million in 2021. This means Lame must now be well and truly in the money as a global influencer.
Photo of Khaby Lame courtesy of Hugo Boss
From unemployed factory worker to superstar
Lame, aged 22, moved to Italy from Senegal as a one-year-old and still lives there. He was reportedly a factory worker until the pandemic struck and he lost his job. He then turned to making short, self-depreciating, comic videos.
With his big eyes and funny facial expressions, he proved the perfect foil for his videos which silently mock overly complicated life-hack videos and make fun out of everyday situations. “It’s my face and my expressions which make people laugh,” he told The New York Times in 2021.
Lamy has fan pages around the world and has done high-profile brand ambassador work for the likes of Pepsi and Hugo Boss. The latter is in the midst of a major rebranding exercise and has also signed up reality TV star Kendall Jenner of Kardashians fame, and Hailey Beiber, American model and wife of musician Justin Beiber.
Popular among younger audiences – including the sought-after Gen Z grouping defined by Pew Research as those born after 1996 – the TikTok app allows users to express their creativity and showcase relatable everyday content through short videos that are between 15 seconds and three-minutes long.
Proud and Passionate. Meet the consumers of North Africa
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Massmart using Walmart-inspired tech to improve the online experience
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
How supermarket price promotions can impact demand for other items
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
Tanzanian satellite-based money transfer system may be ‘game changer’
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Insurer launches fun campaign to stop the scourge of ‘hold music’
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
The ‘magic sauce’ that will define the top brands of tomorrow
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
YouTube ad revenue set to power ahead in 2023 after 2022 slowdown
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Targeting young tech-heads? Perhaps NFTs are the way to go?
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Despite Afro-optimism, African brands are less admired than before
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
French supermarket chain to grow African presence and enter Algeria
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.