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Struggling retailer OK Zimbabwe replaces its top management team
By our African Marketing Confederation News Team | 2025
Three senior execs depart immediately. Board brings back former managers to help stabilise the business and turn it around.
OK Zimbabwe, the iconic but struggling supermarket chain, has announced major changes to its executive management team as it aims for a quick turnaround of its under-pressure business operations.
Photo: OK Zimbabwe via Facebook
The surprise announcement sees the immediate departure of at least three top executives, who are being replaced by former OK Zimbabwe stalwarts who are returning to the fold.
Willard Vimbai Zireva, who retired as CEO eight years ago, is back and replaces outgoing CEO Maxen Karombo as head of the retail chain.
Zireva is being supported by Alex Edgar Siyavora as the new CFO and Muzvidzwa Richard Chingaira as the new Supply Chain Director. Siyavora led the company until 2021. Their remit is to guide the company through a major business review and restructuring.
The departing CFO is Phillimon Mushosho and the departing Supply Chain Director is Knox Mupaya.
Recent store closures and stock shortages
The management shakeup follows the recent closure of four OK Zimbabwe stores and ongoing stock shortages, highlighting wider struggles in the beleaguered Zimbabwean retail sector.
Reports the news website Bulawayo 24: “The restructuring comes as OK Zimbabwe faces mounting economic pressures and shifting consumer trends in an increasingly competitive retail market. Zireva’s return signals the company’s intent to leverage his extensive experience in navigating past challenges and positioning the business for long-term growth.”
According to Bloomberg business news agency, “OK Zimbabwe is dealing with severe operational challenges”.
In an official statement announcing the management changes, Company Secretary, Margaret Munyuru, said: “The Board would like to acknowledge the outgoing executive team for their service through this challenging period and to welcome back the team reposed with the remit to stabilise and turn the business around over the next six months whilst the company engages in the process to identify the executive replacements.”
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