CONNECTIVITY

Sub-Saharan Africa remains the least connected region in the world

By our African Marketing Confederation News Team | 2024

Mobile internet penetration is at less than a third of the population and a ‘substantial usage gap’ remains, says GSMA’s latest report.

Mobile internet penetration in sub-Saharan Africa reached 27% by the end of 2023, meaning a substantial usage gap of over 60% remains, the GSMA warns in its latest report covering the region. The GSMA represents the interests of mobile operators worldwide.

Photo: GSMA

The usage gap represents millions of people who live within network coverage but face barriers such as device affordability, digital skills deficits, and concerns around online security, the report explains. 

 

These latest figures are a stark reminder to marketers that, as yet, smartphone-based marketing remains in its infancy in many locations and for many people in sub-Saharan Africa. 

 

According to the report, titled ‘Mobile Economy Sub-Saharan Africa 2024 Report’, SSA is the least connected region and has the largest usage gap worldwide. 

 

“Our findings this year reveal both the extraordinary potential and the challenges facing [the region’s] mobile ecosystem,” says Angela Wamola, Head of Sub-Saharan Africa at the GSMA.  

 

“To fully realise the benefits of connectivity, it is essential for operators, policymakers, and stakeholders to address affordability barriers, support infrastructure expansion, and foster collaborations that drive digital inclusion and economic impact.” 

 

Supporting the region’s development goals 

 

Mobile technology is essential in supporting development goals across key sectors like healthcare, education and finance, driving economic growth by expanding internet access and digital services. 

 

The GSMA says the region’s 4G adoption is forecast to reach 50% by 2030, overtaking 3G as the primary technology. Although 5G adoption remains in its early stages, it is projected to reach 17% of total connections by 2030 – primarily in South Africa, Nigeria and Kenya. 

 

The report emphasises the need for progressive spectrum policies, particularly the release of mid-band spectrum, to support long-term growth and equitable digital access. Additionally, 5G Fixed Wireless Access (FWA) is gaining traction as a primary broadband solution in countries such as Angola, South Africa, Nigeria, Kenya, Zambia and Zimbabwe. This is addressing demand for high-speed connectivity in underserved areas. 

 

To ensure sustainable growth and digital inclusion, the report urges affordability reforms, as high costs remain a barrier to mobile access. It calls for reduced taxes on the sector, such as lowering import duties on handsets and cutting activation fees “to make services affordable and accessible for all”. 

 

You can download the full report here.

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
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    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

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