Global consumers changing shopping habits over supply chain worries

By our News Team | 2021

People are concerned there will be fewer holiday gift options on store shelves due to supply chain challenges this year.

With the Festive Season fast approaching, African shoppers and consumers worldwide may find fewer gift options available on store shelves due to product shortages and delays resulting from the pandemic-related closure of ports and factories.

According to a new global Oracle retail consumer research study, more shoppers are concerned that supply chain and delivery delays will wreak havoc on gift shopping this season, while some consumers are choosing to do their Festive shopping during Black Friday and not waiting for the traditional holiday season.

“As we see in the news, supply chain challenges are a global reality,” says Mike Webster, Senior Vice-President and GM of Oracle Retail. “That’s why consumers are panic buying so they can deliver on their loved ones’ wish lists this holiday season and avoid empty store shelves.”

Supply Chain

Photo by freestocks.org from Pexels

Two-thirds of consumers are worried

Oracle’s study, which polled 5 728 global consumers, shows that supply chain disruptions have left people feeling frustrated and that 66% of consumers are worried that this will ruin their holidays. As a result, 28% of consumers started their holiday shopping early, while 24% say they still plan to start their shopping earlier than usual.

Additionally, 27% of respondents are concerned that the items they plan to buy won’t be in stock, 28% are worried these items will be more expensive, and 38% fear these items will arrive later than anticipated.

With this level of uncertainty in the retail world, it’s no surprise that 34% of consumers are considering buying more gift cards this year, Oracle Retail states. Coincidentally, this is also the gift 37% of respondents said they would want to receive the most.

In addition to buying gift cards, 26% of consumers said they plan to buy more fashion apparel, home goods and electronics. Beauty products were the gift of choice for 26% of respondents, while footwear was hot on their heels for 22% of consumers.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.