E-Commerce
But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.
App-Based Marketing
Online Meetings
Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.
App-based Marketing
It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.
Chat Commerce
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Touchpoints + third-party apps
Increasingly, business success is linked to apps and services companies don’t own, says Andy MacMillan of human insight company UserTesting.
Trends in Africa
A study by in three key African markets shows that app installs have increased by 41% in a year, emphasising their relevance to marketers.
