E-Commerce
But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.
But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.
Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.
It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.
App-based Marketing Read More »
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Increasingly, business success is linked to apps and services companies don’t own, says Andy MacMillan of human insight company UserTesting.
Touchpoints + third-party apps Read More »
A study by in three key African markets shows that app installs have increased by 41% in a year, emphasising their relevance to marketers.