E-Commerce – African Marketing Confederation

Bolt Food Kenya joins forces with supermarket chain in strategic shift

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

The latest market departure is part of a broader geographic recalibration aimed at improving efficiency, company says.

Coca-Cola has unveiled its global campaign as official soft drink sponsor of the 2026 FIFA World Cup, which kicks off in June in the United States.

African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.

AI-powered visual shopping tool uses computer vision and machine learning to identify products, based on an image supplied by the customer

Most recent Black Friday period demonstrated how increasing consumer familiarity with online shopping is driving ongoing demand.

Cape Town-based centre recognises that many local businesses face significant challenges in digital adoption.

Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.

B2B e-commerce platform believes the likes of Côte d’Ivoire, Cameroon and Senegal offer better and less volatile growth prospects.

E-commerce platform is opening a warehouse in Tanzania and plans further regional growth, followed by expansion elsewhere on the continent.