African marketers and the science of the online business meeting

By our News Team | 2022

Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.

Online meetings and pitches are here to stay. African marketers and their various specialist agencies have not only adopted strategies for conducting profitable business on digital platforms, but also came up with tips that address regional quirks which could otherwise jeopardise doing business online. 

Fanny Namonde, Marketing Manager for the Malawi Institute of Management and also a Council Secretary for the Institute of Marketing in Malawi, says the Institute of Marketing fully embraced digital technology, hosting the majority of their meetings online.

While in favour of online platforms for ease of business, Namonde says the inability of attendees to avoid distractions in their homes while attending online meetings can be concerning.

Online Meetings

Photograph via Strategic Marketing for Africa magazine

Running a lean team, Lute L. Mwelo, CEO of the Zambia Institute of Marketing, says despite the country leaning towards old ways of doing business following vaccination, the institute will continue hosting hybrid meetings, with more online engagements to save costs and time. 

Ramp up quality of online meetings

Mwelo says her organisation partnered with other stakeholders to ramp up the quality of their online meetings. Recently, the institute hosted a webinar to debate the national budget allocation to the sector, which attracted over 100 people to the event. To minimise technical glitches, the panel met in a broadcasting studio that had a back up to the usual power supply in case of power cuts. 

Beatrice Tonhodzayi, a branding and reputation management specialist who is Account Manager in the Digital, PR and Media Relations team in the APO Group, says the focus for doing business online has moved from maintaining productivity to being profitable and advises marketers to be intentional in all their online engagements. 

“Use every opportunity when doing business online to bring out your A-game. In my previous job, I virtually raised funds for an annual cancer walk. Even though I presented my pitches from my dining room, I was professional and I did my research about each organisation and team I was presenting to. My camera was always on, so as to establish trust with clients,” she says.

To read more of this article, go to page 24 of the latest digital edition of Strategic Marketing for Africa, the official publication of the African Marketing Confederation (AMC) here: https://africanmarketingconfederation.org/publications-2/


Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.