Marketing Ethics
Online betting business which sent out 150 000 unwanted marketing messages is ordered pay US$2,6-million and review all operating procedures.
Research emphasises how our children live in a highly commercialised world; one that bombards them constantly with consumption messages.
Attitudes may vary from region to region, but an increasing number of people want to support brands that align with their values.
Values-based consumers Read More »
Because technology outpaces laws, businesses have got away with using cookies. But when that changes, customer trust will be paramount.
Third-party cookies Read More »
Study by the Cancer Council of Australia finds that food industry codes are failing to protect children.
The ethics of marketing junk food to children has long been debated. New academic research pinpoints the extent of the problem on social media.
Children and Junk Food Read More »