Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.
Junk food campaigns targeting children through digital marketing Read More »
Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.
Researchers question the legitimacy of promoting harmful products Read More »
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
UN bodies warn about unethical baby milk marketing in South Africa Read More »
People don’t want brands to merely abide by the rules; they want them to genuinely care – beyond fulfilling legal responsibilities
Displaying good ‘brand ethics’ is no longer enough for consumers Read More »
Marketing, PR and advertising sectors are using devious tactics, says health expert who co-authored two research papers.
Aussie alcohol and fast-food industries accused of ‘sly’ tactics Read More »
Promoting over-consumption and over-spending are accusations often levelled at marketing. Are we in denial or becoming a force for good?
The choice: Marketing as a force for good – or not! Read More »
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
Study shows how gambling-related ads are saturating soccer coverage Read More »
Researchers “were shocked” to find how frequently unhealthy food brands appeared in videos on popular child-influencer YouTube channels.
Marketing of unhealthy foods remains rife on made-for-kids videos Read More »
Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.
Online collection of consumer data has created new and growing opportunities for alcohol marketers, global health body warns.
