Retailer Massmart makes senior marketing leadership appointment
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
THE INTERNET
Google aims to prioritise websites with quality content and reviews
By our News Team | 2022
Search engine’s latest updates will hit ‘clickbait’ sites, but favour websites of higher quality, especially when it comes to product reviews.
In a move aimed at reducing the power of ‘clickbait’ websites, and prioritising sites with quality content and credible reviews, Google has announced a series of changes to its Search function.
The two updates are being rolled out over the coming weeks, according to a blog post published late last week by Danny Sullivan, Google’s Public Liaison for Search.
Illustration courtesy of Google
“We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers,” Sullivan says. “So … we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people.
“This ranking work joins a similar effort related to ranking better quality product review content over the past year, which will also receive an update. Together, these launches are part of a broader, ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in Search.”
Shopping, tech and education among the beneficiaries
Google says its Helpful Content Update will help ensure that unoriginal, low-quality content doesn’t rank highly in Search. It adds that its testing has found it will especially improve results related to online education, arts and entertainment, shopping and tech-related content.
Enabling users to find more helpful product reviews written by experts is a key element of this new approach.
“We know product reviews can play an important role in helping you make a decision on something to buy,” Sullivan emphasises. “We’ve continued to refine these systems and, in the coming weeks, we’ll roll out another update to make it even easier to find high-quality, original reviews.
“This ranking work joins a similar effort related to ranking better quality product review content over the past year, which will also receive an update. Together, these launches are part of a broader, ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in Search.”
Coke campaign encourages sharing meals and better work-life balance
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
