CREATIVE AWARDS

The Loeries 2024 is now open to entries from African creatives

By our African Marketing Confederation News Team | 2024

With a 46-year history, The Loeries celebrates innovative work from brands, agencies, and production companies, as well as individuals.

The Loeries, which claims to be Africa and the Middle East’s premier brand communications festival, has opened entries for 2024.

Photo: The Loeries

Entries are open immediately, with the early bird entry deadline set for 3 May, and the entry phase planned for a closing date of 31 May. The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience anytime from 1 July 2023 to 30 June 2024.

The Loeries creative awards focus on key categories where creative excellence amplifies a brand’s ability to connect with its audience.

Entrants for the creative awards have the choice of submitting their work in several categories. These include: Film, Print, Radio & Audio, Digital, Design, Live Events, PR, Social Impact Campaign, Service Design, Media Innovation, and a number of other innovative categories.

Categories are refined and updated annually

According to the organisers, these categories are continuously refined to ensure that they represent a true view of the types of consumer communication being created across the region.

“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj.

“This year we continue this goal through this first step – opening of entries. This will allow brands, agencies, and production companies – and anyone that creates brand communication – to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.”

Started 46 years ago, The Loeries celebrates innovative work from brands, agencies, and production companies, as well as individuals.

The core pillars are recognising, rewarding, inspiring and fostering creative excellence. The organisers say this is achieved through several programmes, from The Loeries Creative Future Scholarship to Loeries Creative Week.

Click here for details on how to enter.

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