The Loeries 2024 is now open to entries from African creatives

By our African Marketing Confederation News Team | 2024

With a 46-year history, The Loeries celebrates innovative work from brands, agencies, and production companies, as well as individuals.

The Loeries, which claims to be Africa and the Middle East’s premier brand communications festival, has opened entries for 2024.

Photo: The Loeries


Entries are open immediately, with the early bird entry deadline set for 3 May, and the entry phase planned for a closing date of 31 May. The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience anytime from 1 July 2023 to 30 June 2024. 


The Loeries creative awards focus on key categories where creative excellence amplifies a brand’s ability to connect with its audience.  


Entrants for the creative awards have the choice of submitting their work in several categories. These include: Film, Print, Radio & Audio, Digital, Design, Live Events, PR, Social Impact Campaign, Service Design, Media Innovation, and a number of other innovative categories.  


Categories are refined and updated annually 


According to the organisers, these categories are continuously refined to ensure that they represent a true view of the types of consumer communication being created across the region. 


“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj.  


“This year we continue this goal through this first step – opening of entries. This will allow brands, agencies, and production companies – and anyone that creates brand communication – to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.” 


Started 46 years ago, The Loeries celebrates innovative work from brands, agencies, and production companies, as well as individuals.  


The core pillars are recognising, rewarding, inspiring and fostering creative excellence. The organisers say this is achieved through several programmes, from The Loeries Creative Future Scholarship to Loeries Creative Week. 


Click here for details on how to enter. 

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.