Tips on how to make your brand the stand-out marketing act of 2024

By our News Team | 2023

Relationships are still at the core of successful transactions, but marketers must be disruptive and embrace storytelling and social proof. 

The new year is just around the corner and world’s marketing landscape has changed significantly this year alone. So, what can marketers do to enhance their opportunities to stand out from the crowd in 2024?


Writing in Entrepreneur magazine, profitability coach and motivational speaker, Mikey Lucas, shares some of his key tips. Among them:

Marketing Strategy

Relationships remain at the core, but think bolder in 2024. Photo by Cytonn Photography from Pexels

Understand the audience, but don’t be limited


Everyone’s telling you to know your audience. Be sure to do that. But don’t let it box you in. Your audience today isn’t necessarily your audience tomorrow. Stay flexible. Adapt. Pivot if you have to. Be the brand that says, “We get you, no matter the season.”


Embrace the art of storytelling


People don’t buy what you do, they buy why you do it. If you can tell a story that connects, you’re gold. Your campaign needs a narrative, a hook, something more than just ‘Buy Now’ slapped on a billboard. 


This is your brand’s blockbuster movie, and you’re the director. Your campaign needs a story so compelling it could win an Oscar. If you’re selling organic food, don’t just say it’s healthy – tell a story of how your company is saving local farms and promoting sustainable living. 


Harness the power of social proof


In a world where everyone’s shouting, sometimes it’s best to let others do the talking for you. Testimonials, user-generated content, influencer collaborations – this is the stuff that social proof is made of. Leverage it. Your audience trusts their peers more than they trust your brand commercials.


Social proof is like the cool kid in school vouching for you. Get influencers to showcase your product, but also spotlight reviews and testimonials from everyday users. Have a tech gadget? Get it in the hands of industry experts for an unboxing video that their followers will devour.


Engage in disruptive innovation


If your campaign looks like everyone else’s, you’ve already lost. Do something bold. Do something innovative. Do something so jaw-dropping that people can’t help but stop and pay attention.


Remember: Disrupt or be disrupted! Be the first to use emerging platforms or technologies in your field. Augmented reality try-ons for your fashion brand, anyone? You want people screenshotting your campaign and saying, “Look at what these guys did!”


Relationships over transactions


Last but not least, remember that at the core of every successful campaign is a relationship. Your audience isn’t just a sales number; they’re people who will become brand advocates if you treat them right. Provide value, communicate authentically, and aim to build a community around your brand.


Instead of just selling, why not form a tribe? Create content that adds value. Got a fitness brand? Run a monthly ‘Fitness Challenge’ where your community participates, bonds and yes, uses your products. It’s about creating a lasting relationship, not just a one-off with your customer’s wallet.

You can read the original article here.


Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.