BRAND CAMPAIGNS

Top SA comedian Trevor Noah teams up with Tourism Business Council

By our News Team | 2023

The ‘Best of Us’ campaign will see the well-known comedian showcase the country through a series of packaged video adverts

In what is claimed to be a ‘ground-breaking initiative’ to help attract 21-million visitors to the country, the Tourism Business Council of South Africa has partnered with world-renowned comedian and TV personality, Trevor Noah, to promote local tourism. 

 

The ‘Best of Us’ campaign will see the SA-born comedian showcase the country through a series of packaged video adverts which will be seen by millions of potential visitors around the world. 

Brand Campaigns

World-renowned comedian and TV personality, Trevor Noah, is helping to promote SA tourism. Photo Credit: Tourism Business Council of SA

Its objective is to position South Africa as a destination of choice for global travellers. The launch of the campaign took place recently at the Leonardo Hotel in Sandton, Johannesburg.

 

“It is our hope that this initiative will inspire many to take advantage of our diverse tourism offering by visiting [the country],” the Tourism Business Council says.

 

Targeting key traveller groups

 

The ‘Best of Us’ campaign is targeted at travellers from the rest of the African continent and source markets such as Germany, the United Kingdom and the United States of America.

 

“Trevor Noah is a true South African at heart and having him as the voice of the … tourism sector will have great benefits. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup,” says Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council.

 

The council believes Noah’s ability to connect with audiences everywhere will help to raise awareness about South Africa’s diverse culture, fine cuisine, breathtaking adventures, and hospitality experiences.

 

It is also hopeful that this campaign will inspire other South Africans to get involved in promoting the country’s tourism sector through sharing of the ads across social media platforms.

 

You can watch the Tourism Business Council video here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.