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BRAND CAMPAIGNS
Top SA comedian Trevor Noah teams up with Tourism Business Council
By our News Team | 2023
The ‘Best of Us’ campaign will see the well-known comedian showcase the country through a series of packaged video adverts
In what is claimed to be a ‘ground-breaking initiative’ to help attract 21-million visitors to the country, the Tourism Business Council of South Africa has partnered with world-renowned comedian and TV personality, Trevor Noah, to promote local tourism.
The ‘Best of Us’ campaign will see the SA-born comedian showcase the country through a series of packaged video adverts which will be seen by millions of potential visitors around the world.
World-renowned comedian and TV personality, Trevor Noah, is helping to promote SA tourism. Photo Credit: Tourism Business Council of SA
Its objective is to position South Africa as a destination of choice for global travellers. The launch of the campaign took place recently at the Leonardo Hotel in Sandton, Johannesburg.
“It is our hope that this initiative will inspire many to take advantage of our diverse tourism offering by visiting [the country],” the Tourism Business Council says.
Targeting key traveller groups
The ‘Best of Us’ campaign is targeted at travellers from the rest of the African continent and source markets such as Germany, the United Kingdom and the United States of America.
“Trevor Noah is a true South African at heart and having him as the voice of the … tourism sector will have great benefits. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup,” says Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council.
The council believes Noah’s ability to connect with audiences everywhere will help to raise awareness about South Africa’s diverse culture, fine cuisine, breathtaking adventures, and hospitality experiences.
It is also hopeful that this campaign will inspire other South Africans to get involved in promoting the country’s tourism sector through sharing of the ads across social media platforms.
You can watch the Tourism Business Council video here.
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