Top SA comedian Trevor Noah teams up with Tourism Business Council

Its objective is to position South Africa as a destination of choice for global travellers. The launch of the campaign took place recently at the Leonardo Hotel in Sandton, Johannesburg.

“It is our hope that this initiative will inspire many to take advantage of our diverse tourism offering by visiting [the country],” the Tourism Business Council says.

Targeting key traveller groups

The ‘Best of Us’ campaign is targeted at travellers from the rest of the African continent and source markets such as Germany, the United Kingdom and the United States of America.

“Trevor Noah is a true South African at heart and having him as the voice of the … tourism sector will have great benefits. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup,” says Tshifhiwa Tshivhengwa, CEO of the Tourism Business Council.

The council believes Noah’s ability to connect with audiences everywhere will help to raise awareness about South Africa’s diverse culture, fine cuisine, breathtaking adventures, and hospitality experiences.

It is also hopeful that this campaign will inspire other South Africans to get involved in promoting the country’s tourism sector through sharing of the ads across social media platforms.

You can watch the Tourism Business Council video here.