Tshifure to head Southern African PR body as its new President

By our African Marketing Confederation News Team | 2024

Industry veteran brings over 20 years of experience in communications, public affairs, reputation management and stakeholder management.

Oscar Rofhiwa Tshifure. Photo: Prisa

The Public Relations Institute of Southern Africa (Prisa) has announced that Oscar Rofhiwa Tshifure has been nominated as its new President. The nomination was made at its 67th National Annual General Meeting on 5 July. 


Prisa was established in 1957 to promote industry excellence as the professional body for public relations and communication practitioners in Southern Africa.


According to the institute, Tshifure brings over 20 years of extensive experience in communications, public affairs, reputation management and stakeholder management to the role. His vision is a transformative, collaborative future for the institute.


Collaboration and a culture of partnership


“Collaboration is vital for the success of the institute,” Tshifure said in his acceptance speech. “Our focus remains to enhance our reputation and relationships with public relations professionals, as well as agencies and government institutions, in order to foster a culture of partnership and the highest standards of ethical conduct for the public relations and communications fraternity.”


“We are looking at opportunities to expand our reach by working with international organisations such as the Quebec Society of Public Relations Professionals to stay ahead of industry trends and innovations. Locally, we want to continue to strengthen our engagement with The Ethics Institute to ensure that we bring additional benefits to our members.”


Tshifure highlighted that it is crucial for Prisa to adapt and meet upcoming challenges and opportunities, as the role of PR and communications practitioners will become even more important in publicising policies and promoting the region as an investment hub and tourist destination.


According to Prisa, Tshifure has worked as head of public affairs at Razor PR, part of the M&C Saatchi Group, among others. He has successfully led strategy execution, effectively managed crises, and collaborated with different stakeholders and businesses across SADC, East African and West African countries.


He is currently pursuing an executive MBA at Henley Business School, with a focus on reputation management and strategic leadership. He holds a BTech qualification in public relations management from the Tshwane University of Technology.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.