An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Simple ways to optimise your business website for best-practice SEO
By our News Team | 2022
Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.
While WordPress is an SEO-friendly platform, there are still several things that an organisation can to do ensure its website is optimised to its fullest extent for search engines.
According to Domains.co.za, a domain name and website hosting provider, the following are among the most important steps:
Photo by Pixabay via Pexels
Create a dynamic sitemap
A dynamic sitemap automatically updates with every new page added, making it easier for web owners and search engines to navigate. Compared to static sitemaps, which need to be updated manually, dynamic sitemaps are delivered faster and more efficiently.
Utilise SEO plugins
Yoast SEO is one of the most popular SEO plugins available for WordPress websites. It detects any SEO issues on your site as well as checking that you are following best practices for ‘on-page SEO’.
Use unique title tags
Each web page should have its own unique title tag that accurately describes its content in a concise way (50–60 characters). This will help search engines better understand what your page is about and display it in search results.
Add internal links
Linking to other pages on your website can help increase traffic and boost SEO. Additionally, adding internal links will make it easier for visitors to find more relevant content on your website.
Use optimised images
Always save images in the correct dimensions and scale for the web. You should also use descriptive file names that include keywords related to the image, as well as optimise ALT tags with relevant keywords so that they appear in Google Images searches.
Implement structured data markup
Structured data markup helps search engines understand the content of a page more easily and accurately, which can result in increased visibility in search results.
Optimise your URLs
URL structure should be short and descriptive, not long and confusing. It’s also a good idea to include keywords related to the page content in your URL – this will help with SEO ranking.
Monitor website speed
Page speed is an important SEO factor, as it directly affects user experience and can have a negative impact on rankings if it’s too slow. Use tools such as Google Pagespeed Insights or Pingdom Tools to test your website’s speed and get suggestions for increasing performance.
Leverage social media platforms
Having an active presence on social media platforms can also help improve SEO ranking by driving more traffic to your website. Posting regularly, using relevant hashtags, and engaging with followers can help increase your visibility on search engines.
Check your SEO progress
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.