Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
WEBSITE OPTIMISATION
Simple ways to optimise your business website for best-practice SEO
By our News Team | 2022
Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.
While WordPress is an SEO-friendly platform, there are still several things that an organisation can to do ensure its website is optimised to its fullest extent for search engines.
According to Domains.co.za, a domain name and website hosting provider, the following are among the most important steps:
Photo by Pixabay via Pexels
Create a dynamic sitemap
A dynamic sitemap automatically updates with every new page added, making it easier for web owners and search engines to navigate. Compared to static sitemaps, which need to be updated manually, dynamic sitemaps are delivered faster and more efficiently.
Utilise SEO plugins
Yoast SEO is one of the most popular SEO plugins available for WordPress websites. It detects any SEO issues on your site as well as checking that you are following best practices for ‘on-page SEO’.
Use unique title tags
Each web page should have its own unique title tag that accurately describes its content in a concise way (50–60 characters). This will help search engines better understand what your page is about and display it in search results.
Add internal links
Linking to other pages on your website can help increase traffic and boost SEO. Additionally, adding internal links will make it easier for visitors to find more relevant content on your website.
Use optimised images
Always save images in the correct dimensions and scale for the web. You should also use descriptive file names that include keywords related to the image, as well as optimise ALT tags with relevant keywords so that they appear in Google Images searches.
Implement structured data markup
Structured data markup helps search engines understand the content of a page more easily and accurately, which can result in increased visibility in search results.
Optimise your URLs
URL structure should be short and descriptive, not long and confusing. It’s also a good idea to include keywords related to the page content in your URL – this will help with SEO ranking.
Monitor website speed
Page speed is an important SEO factor, as it directly affects user experience and can have a negative impact on rankings if it’s too slow. Use tools such as Google Pagespeed Insights or Pingdom Tools to test your website’s speed and get suggestions for increasing performance.
Leverage social media platforms
Having an active presence on social media platforms can also help improve SEO ranking by driving more traffic to your website. Posting regularly, using relevant hashtags, and engaging with followers can help increase your visibility on search engines.
Check your SEO progress
Use tools such as Google Search Console and Bing Webmaster Tools to check your website’s performance and obtain insights as to how to improve it.
Study examines drivers of FMCG purchases in three African markets
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Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
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East Africa’s AAR Healthcare makes senior marketing appointment
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Kantar’s African business announces significant leadership changes
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Africa Creator Festival returns to advance the creator economy
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Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.