From winning the bid to building something Africa will remember: ACCS 2027 in Addis Ababa
Ethiopian delegates celebrate the 2027 host announcement made in Zambia last week
SUPPLY CHAIN
Work on DRC’s first deepwater container port is moving ahead
By our African Marketing Confederation News Team | 2025
International project to develop Banana Port has the potential to reshape the trade, logistics and supply chain landscape of the country.
Banana Port in the Democratic Republic of Congo, which is being hailed as a transformative project that will reshape the trade and logistics landscape of the DRC, is continuing to move forward with its development to make it the country’s first deepwater container port.
The port is located near the mouth of the Congo River, in Kongo Central province, and when operational will supersede the port of Matadi, which lies 150km upstream of the Congo River.
The site of the new Banana Port in the DRC. Photo: DP World
Currently, 90% of the DRC’s imports and exports of containers and general cargo is handled by Matadi, which has limitations on the size of ships it can accommodate due to the Congo River’s depth and width.
The efficiencies that will be created when Banana Port becomes operational are expected to cut the cost of trade in DRC by 12%, according to British International Investment (BII), the UK’s development finance institution and impact investor. Unlocking trading potential and enhancing the supply chain is a key driver of economic growth in all African economies.
BII is a minority investor in the new port, with the major investor being DP World. The latter is a global logistics company based in Dubai. It specialises in cargo logistics, port terminal operations, maritime services and free trade zones.
Experienced engineering conglomerate to lead construction
Last week, DP World announced the selection of Portuguese engineering conglomerate Mota-Engil to lead the construction of Banana Port.
Mota-Engil has extensive experience in port development and logistics support in Africa. Currently, the company is part of the consortium operating the Lobito Corridor, which is a railway route connecting DRC’s copper belt to Angola’s Lobito port.
“By partnering with Mota-Engil, we are ensuring that this world-class infrastructure is built to the highest standards, fostering economic growth. Banana Port is a transformative project that will reshape the trade and logistics landscape of the DRC,” said Sultan Ahmed bin Sulayem, CEO of DP World.
Banana Port will be developed in phases. The first involves building a 600-meter quay with 18m of depth, which will enable the port to handle large container vessels. The second phase will extend the quay by over two kilometres. Completion dates have yet to be confirmed.
“As one of Africa’s largest infrastructure projects, the Banana Port will facilitate trade across the continent. Many African economies rely on efficient transport corridors, and the port will provide a direct maritime route for goods, lowering business costs and boosting intra-African trade under the African Continental Free Trade Area (AfCFTA),” reports EuroNews, the international news channel.
World Marketing Council takes its first steps on the global stage
First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.
AMC confirms Ethiopia will be the host of the 2027 conference
Zambian organisers of the 2026 gathering officially hand over the baton to an ecstatic Ethiopian delegation. Rwanda to host in 2028.
Landmark gathering gets underway with delegates from over 30 countries
Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Africa’s first Sports Direct retail store opens its doors in Nairobi
Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.