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BUSINESS STRATEGY

Zimbabwe-based QSR group discusses big regional expansion plans

By our News Team | 2023

Simbisa Brands expects to be operating around 1,000 outlets in Zimbabwe and other African markets within the next 18 months.

Simbisa Brands, the Zimbabwe-based quick-service restaurants group, says it plans to open 48 new outlets in the country by June next year as part of a strategy to strengthen its market share. 

The company’s 13 brands include Nando’s, RocoMamas, Steers, Chicken Inn, Pizza Inn and Ocean Basket. It operates primarily in Zimbabwe, but also in Kenya, Zambia, Ghana and Mauritius.

Business Strategy

Photo courtesy of Simbisa Brands

Speaking in Bulawayo recently at the reopening of a refurbished Nando’s restaurant in the CBD, Managing Director Warren Meares said Simbisa planned another 48 Zimbabwean outlets by mid-2024. This will bring its total in-country stores to well over 300.

Together with its restaurants in other African markets – including nearly 300 restaurants in Kenya – Simbisa expects to be operating around 1,000 outlets in total within the next 18 months.

More Nando’s store revamps are planned

“This is the very first Nando’s revamp that we are undertaking in Zimbabwe and you can be assured that there are even more in the pipeline,” Meares is quoted as saying by NewsDay newspaper when speaking at the Bulawayo reopening.

“This branch used to have 102 seats but now has 132 seats and this revamp cost about US$510 000. It’s over 25 years ago that we brought Nando’s into Zimbabwe. Zimbabwe is the second country that got Nando’s.

“As we speak now it has spread to United States of America, United Kingdom, Australia, Malaysia and Botswana.

“We have got 15 outlets so far in Zimbabwe and we will be building the third drive-through in Bulawayo.”

According to the Sunday News newspaper, the official opening was graced by various stakeholders in the city who were treated to some of the newly introduced cuisines at the renovated branch.

Trend Type, the London-based emerging markets consultancy, says Simbisa is a major fast-food player in African markets and is owned by Innscor Africa, a light manufacturer of fast- moving consumer goods operating from Harare.

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