Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
MARKETING AWARDS
2023 IMM Marketing Excellence Awards' finalists have been announced
By our News Team | 2023
Awards recognise contributions to the industry by brands and marketers who display thought leadership and commitment to excellence.
The Institute of Marketing Management South Africa (IMM) Marketing Excellence Awards’ finalists have been announced. The winners will be revealed at a gala dinner to be held at The Venue in Melrose Arch, Johannesburg on 8 November.
Through the Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing. This year’s finalists:
Alistair Mokoena, one of the finalists for Marketer of the Year, speaking at the African Marketing Confederation conference in Zimbabwe last year
Marketer of the Year
Sponsored by IMM Graduate School: Celebrating the individual marketer who has demonstrated excellence in their field.
- Alistair Mokoena – Country Director for Google Africa.
- Chantal Sombonos-van Tonder – CEO of Chicken Licken.
- Andisa Ntsubane – Managing Executive: Brand, Marketing and Communications Africa for Vodacom Group.
- Firoze Bhorat – Chief Marketing Officer at Discovery.
Emerging Marketer of the Year
Sponsored by BrandX: Recognising the rising star in marketing who has shown exceptional promise and potential.
- Charles Poulter –Account Director for SWM Communications.
- Tanya James – Business Owner at The MarketHear.
- Pat Mahlangu – CEO: Lerato Agency; Top 16 Youth-owned brands awards; Pat On Brands.
Marketing Student of the Year
Sponsored by UXi Private Education: Acknowledging the outstanding achievements of marketing students who are the future of our industry.
- Dhashika Ramgolam – An honours student at the IMM Graduate School.
- Justin Beswick – An honours student at Vega School.
- Nico van der Westhuizen – 1st Year student at the IMM Graduate School,
Corporate Marketing Team of the Year
Sponsored by BrandSA: Honouring the collaborative efforts of a high-performing marketing team within a corporation.
- Old Mutual Insure.
- Deloitte Africa Consulting.
- Tiger Brands – Albany.
Lifetime Achievement
Sponsored by SAB (ABInBev): Celebrating a seasoned professional’s lifelong contribution to the field. This winner will be announced at the Awards Gala Evening.
Finalists are congratulated
Irene Gregory, CEO of the IMM Institute and organiser of the event, congratulated all the finalists.
“The finalists have received the endorsement of their peers, who have not only acknowledged their outstanding work but also their inspiration to others in the industry to strive for excellence,” she said.
A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, have identified these individuals, brands and businesses.
Classic marketing strategies not enough
Angela Bruwer, Academic Head of IMM Graduate School and also a judge, says: “Classic marketing strategies are no longer enough to move businesses forward, and today’s marketers must hone their technology skills to drive their competitiveness and that of their clients.”
To this end, the 2023 IMM Marketing Conference is this year venturing into the realm of AI and exploring its potential in marketing.
Gregory adds: “The evolving landscape of influencer marketing will also be explored, and we will redefine its impact. In addition, delegates will learn how to navigate the intricacies of user-generated content. Striking a balance between its vibrant energy and potential risks is critical.”
The 2023 IMM Conference takes place at the IMM Graduate School in Parktown Johannesburg on 8 and 9 November 2023.
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