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MARKETING AWARDS
By our News Team | 2023
Awards recognise contributions to the industry by brands and marketers who display thought leadership and commitment to excellence.
The Institute of Marketing Management South Africa (IMM) Marketing Excellence Awards’ finalists have been announced. The winners will be revealed at a gala dinner to be held at The Venue in Melrose Arch, Johannesburg on 8 November.
Through the Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing. This year’s finalists:
Alistair Mokoena, one of the finalists for Marketer of the Year, speaking at the African Marketing Confederation conference in Zimbabwe last year
Marketer of the Year
Sponsored by IMM Graduate School: Celebrating the individual marketer who has demonstrated excellence in their field.
Emerging Marketer of the Year
Sponsored by BrandX: Recognising the rising star in marketing who has shown exceptional promise and potential.
Marketing Student of the Year
Sponsored by UXi Private Education: Acknowledging the outstanding achievements of marketing students who are the future of our industry.
Corporate Marketing Team of the Year
Sponsored by BrandSA: Honouring the collaborative efforts of a high-performing marketing team within a corporation.
Lifetime Achievement
Sponsored by SAB (ABInBev): Celebrating a seasoned professional’s lifelong contribution to the field. This winner will be announced at the Awards Gala Evening.
Finalists are congratulated
Irene Gregory, CEO of the IMM Institute and organiser of the event, congratulated all the finalists.
“The finalists have received the endorsement of their peers, who have not only acknowledged their outstanding work but also their inspiration to others in the industry to strive for excellence,” she said.
A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, have identified these individuals, brands and businesses.
Classic marketing strategies not enough
Angela Bruwer, Academic Head of IMM Graduate School and also a judge, says: “Classic marketing strategies are no longer enough to move businesses forward, and today’s marketers must hone their technology skills to drive their competitiveness and that of their clients.”
To this end, the 2023 IMM Marketing Conference is this year venturing into the realm of AI and exploring its potential in marketing.
Gregory adds: “The evolving landscape of influencer marketing will also be explored, and we will redefine its impact. In addition, delegates will learn how to navigate the intricacies of user-generated content. Striking a balance between its vibrant energy and potential risks is critical.”
The 2023 IMM Conference takes place at the IMM Graduate School in Parktown Johannesburg on 8 and 9 November 2023.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
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Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.