OUT-OF-HOME MEDIA

Advanced out-of-home measurement platform launched onto Ghanaian market

By our African Marketing Confederation News Team | 2025

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

Publicis West Africa has announced the official launch of what is claimed to be Ghana’s first advanced Out-of-Home (OOH) measurement platform. This is being offered in partnership with global advertising technology leader Moving Walls.  

Image by Freepik

The two businesses believe this initiative marks a new era for the country’s advertising and marketing industry by providing precise audience insights and measurable campaign effectiveness for brands and agencies. 

 

Moving Walls is an international media technology group with a presence across four continents. Publicis West Africa is the regional arm of the global advertising and communications company, Publicis Groupe.  

 

“In today’s data-driven world, the ability to measure and analyse audience engagement is no longer optional, it’s essential,” they say in a press release. “The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimise spend and ensure accountability in OOH investments.” 

 

Modernising media measurement in Ghana  

 

Comments Anand Badami, SVP, Publicis West Africa: “This partnership marks a major milestone in our journey to modernise media measurement in Ghana. We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market.” 

 

Adds Muyiwa Aleshinloye, Head of Media at Publicis West Africa: “Our partnership with Moving Walls isn’t just about deploying technology, it’s about enabling advertisers to plan, measure and optimise campaigns with precision and purpose. 

 

“For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media.” 

 

According to Srikanth Ramachandran, Founder and CEO of Moving Walls, the launch is not just about introducing new technology, it is about stepping into the future of OOH media and how it is valued in Ghana and across Africa. 

 

“This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow,” Ramachandran says. 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.