Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
OUT-OF-HOME MEDIA
Advanced out-of-home measurement platform launched onto Ghanaian market
By our African Marketing Confederation News Team | 2025
Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.
Publicis West Africa has announced the official launch of what is claimed to be Ghana’s first advanced Out-of-Home (OOH) measurement platform. This is being offered in partnership with global advertising technology leader Moving Walls.
Image by Freepik
The two businesses believe this initiative marks a new era for the country’s advertising and marketing industry by providing precise audience insights and measurable campaign effectiveness for brands and agencies.
Moving Walls is an international media technology group with a presence across four continents. Publicis West Africa is the regional arm of the global advertising and communications company, Publicis Groupe.
“In today’s data-driven world, the ability to measure and analyse audience engagement is no longer optional, it’s essential,” they say in a press release. “The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimise spend and ensure accountability in OOH investments.”
Modernising media measurement in Ghana
Comments Anand Badami, SVP, Publicis West Africa: “This partnership marks a major milestone in our journey to modernise media measurement in Ghana. We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market.”
Adds Muyiwa Aleshinloye, Head of Media at Publicis West Africa: “Our partnership with Moving Walls isn’t just about deploying technology, it’s about enabling advertisers to plan, measure and optimise campaigns with precision and purpose.
“For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media.”
According to Srikanth Ramachandran, Founder and CEO of Moving Walls, the launch is not just about introducing new technology, it is about stepping into the future of OOH media and how it is valued in Ghana and across Africa.
“This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow,” Ramachandran says.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.