OUT-OF-HOME MEDIA

Advanced out-of-home measurement platform launched onto Ghanaian market

By our African Marketing Confederation News Team | 2025

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

Publicis West Africa has announced the official launch of what is claimed to be Ghana’s first advanced Out-of-Home (OOH) measurement platform. This is being offered in partnership with global advertising technology leader Moving Walls.

Image by Freepik

The two businesses believe this initiative marks a new era for the country’s advertising and marketing industry by providing precise audience insights and measurable campaign effectiveness for brands and agencies.

Moving Walls is an international media technology group with a presence across four continents. Publicis West Africa is the regional arm of the global advertising and communications company, Publicis Groupe.

“In today’s data-driven world, the ability to measure and analyse audience engagement is no longer optional, it’s essential,” they say in a press release. “The new platform delivers real-time analytics, empowering advertisers to make smarter media planning decisions, optimise spend and ensure accountability in OOH investments.”

Modernising media measurement in Ghana

Comments Anand Badami, SVP, Publicis West Africa: “This partnership marks a major milestone in our journey to modernise media measurement in Ghana. We are committed to delivering data-led solutions to our clients, and this collaboration with Moving Walls allows us to bring global best practices to the local market.”

Adds Muyiwa Aleshinloye, Head of Media at Publicis West Africa: “Our partnership with Moving Walls isn’t just about deploying technology, it’s about enabling advertisers to plan, measure and optimise campaigns with precision and purpose.

“For the first time, clients in Ghana will have the accountability and insights they need to drive stronger ROI from OOH media.”

According to Srikanth Ramachandran, Founder and CEO of Moving Walls, the launch is not just about introducing new technology, it is about stepping into the future of OOH media and how it is valued in Ghana and across Africa.

“This partnership signals the beginning of a future where OOH is planned and measured with the same precision as digital media, giving advertisers the confidence to invest and grow,” Ramachandran says.

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