
MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
ADVERTISING
By our News Team | 2022
Change to come into effect from 1 October will change the creative flavour of many of the country’s advertisements.
Nigeria has announced that it is banning the use of foreign actors and voiceover artists in local advertisements.
The ban comes into effect from 1 October and will impact all new advertising and marketing campaigns from that date. Campaigns that are currently running will, however, not be affected.
Using non-Nigerian talent in advertisements is common in the country, so the move will have a notable impact on the way that marketers and their agencies implement their campaigns in the future.
Music icon Don Jazzy – who is a local talent – featuring in a Nigerian alcohol commercial. Photo credit: Diageo
The Advertising Regulatory Council of Nigeria announced the plan in an August 23 statement, saying the move was in line with the government’s policy of “developing local talent”. It said it was also motivated by “the need to take necessary steps and actions aimed at growing the Nigerian advertising industry”.
Any advert ‘exposed on Nigerian advertising space’
According to the council, the new restrictions refer to to “any advertisement targeted or exposed on the Nigerian advertising space”.
In an interview with the London-based The Times newspaper, the President of the Association of Advertising Agencies of Nigeria, Steve Babaeko, noted that “10 to 20 years ago if you checked the commercials, I would say they were almost 50-50 in terms of foreign faces and all the voiceovers were British accents”.
He added: “I think the law is just catching up with national sentiment. As long as maybe eight years ago, you would notice some kind of renaissance in Nigeria.
“People will tell you, ‘There are about 200-million of us. Are you telling me you could not find indigenous models for this commercial?’”
Prior to the ban, Nigeria had already imposed a tariff of about US$240 for every foreign model used in an advertising spot.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.