
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
ADVERTISING
By our News Team | 2022
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
Given that the soccer World Cup is one of the most followed events in the world – attracting millions of people to TV, news media and social media platforms – big-spending official sponsors and partners are understandably putting their best for forward.
Fast-food giant McDonald’s is one of those, with a number of high-profile names from the entertainment world fronting its advertising campaign, which the brand claims is its largest to date.
Photo courtesy of McDonald’s
Among them is Senegalese-born TikTok superstar Khaby Lame, Emmy Award-winning actor Jason Sudeikis, American/Mexican Twitch streamer and YouTuber Edwin Castro, and South Korean girl group Itzy.
Along with billions of global soccer fans, the celebrities all ponder the universally recognised question: “Wanna go to McDonald’s?”
The campaign is multi-lingual and multi-cultural and is described as being social-first and “dedicated to all the ups and downs that go along with being a fan of the Beautiful Game — reminding us that whether it’s victory or loss, joy or heartbreak, McDonald’s is the world’s favourite place to come together”.
Campaign launches simultaneously in 75 markets
Explains McDonald’s in a press release: “This will mark the first time that more than 75 of our markets around the world are launching the same campaign at the same time. The magic of this global approach is that it invites a world of McDonald’s football fans to rally together through a unifying activation, while allowing them to experience the tournament in ways unique to their local cultures.”
Featuring 10 languages and four dialects, the film brings together an international array of football and McDonald’s superfans, as well as the celebrities.
A breathless statement from Morgan Flatley, the company’s Global Chief Marketing Officer, adds: “The reason our global McDonald’s System is excited about this campaign is because it just feels so true for our fans.
“While we may all [support] different teams this World Cup, what we can all agree on is that every celebration is a little bit sweeter with McDonald’s World Famous Fries, and every missed goal or yellow card stings just a little less when you’re enjoying a Big Mac.”
The campaign has been put together by ad agency Wieden+Kennedy New York, and continues McDonald’s use of celebrities to promote its brands and initiatives.
You can watch the ad here.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.