Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
ADVERTISING AWARDS
Ex-SA advertising industry creative named on jury of New York awards
By our News Team | 2023
Jason Xenopoulos, top entrepreneur and co-founder of South African agency VMLY&R, joins jury of NY Festivals Advertising Awards.
A former top South African advertising industry executive has been named as a member of the 2023 Executive Jury for the annual New York Festivals Advertising Awards.
He is Jason Xenopoulos, former co-founder of Native, which rapidly grew to be Africa’s leading digital marketing agency and is now VMLY&R South Africa.
Jason Xenopoulos. Photo courtesy of VMLY&R
Before leaving the country’s shores, he was named ‘All Africa Entrepreneur of the Year’ by business broadcaster CNBC and ‘Entrepreneur of the Year’ by the publication SA Jewish Report.
Xenopoulos subsequently moved to the United Kingdom with VML and then to the US, where he is now Regional Chief Creative Officer for VMLY&R North America and the Global Chief Creative Officer for WPP on the Ford automotive account.
Apart from his stellar advertising career, Xenopoulos has also made his mark in South Africa as an award-winning screenwriter and film director.
Co-author of a book on branded entertainment
After judging the Branded Entertainment category at Cannes Lions, he and his jury co-authored the book, ‘The Art of Branded Entertainment’, which made it onto the Amazon Bestsellers list.
He joins a host of other prominent creative leaders on the New York Festivals Advertising Awards jury, with judging scheduled to take place 14-16 June in NYC.
“I am honoured to work in person with this incredibly talented group of world-class creative leaders,” said Scott Rose, President of the New York Festival Advertising competitions.
“Their exceptional reputations for crafting innovative creative [content], combined with their global perspective honed working on prestigious national and global brands, guarantee that this year’s entries will be judged with both respect and thoughtful attention.”
New York Festivals Advertising Awards receives entries from more than 80 countries. Entries are judged by more than 400+ members of NYF’s Executive Jury and Grand Jury from 60 countries worldwide, who collectively cast their votes to select the year’s trophy-winning work.
Entries for this year’s awards closed in late April.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.