African Marketing Confederation joins forces with Asian marketing body

A delegation comprising AMC President, Helen McIntee, and AMC Director, Nigel Tattersall, has just signed a memorandum of understanding with the Asia Marketing Federation (AMF) that will foster collaboration, growth and knowledge sharing between the two continents. Among the planned projects is an Asia-Africa Marketing Conference. 

The AMF membership comprises 19 national marketing associations from across the Asian region. These include China, Japan, Singapore, Indonesia, Thailand, South Korea and Malaysia. 

It was originally founded as the Asia Pacific Marketing Federation in 1991 and evolved into the AMF in 2007. 

Initial bonds were formed in 2023 

Initial bonds between the AMC and AMF were formed last year, when President McIntee was an invited guest at the World Marketing Forum 2023 held in Bangkok, Thailand and hosted by the AMF in conjunction with the Marketing Association of Thailand.  

At the forum, McIntee introduced delegates to the African Marketing Confederation and gave a presentation titled ‘This Continent of Africa’. 

“There was an amazing response,” she said at the time. “I met marketers from across Asia, and all of them were very interested in seeking synergies with African marketers.” 

At the World Marketing Forum 2023 awards dinner, the President of the Asia Marketing Federation, Professor Syed Ferhat Anwar, specifically mentioned that his federation looked forward to collaborating with the AMC and suggested the idea of holding a joint Africa-Asia marketing conference in 2024. 

Our photo shows McIntee (sitting, right) signing the MoU with AMF President, Professor Syed Ferhat Anwar (Bangladesh). Back row (from left): Second Vice President of the AMF, Mr Roger Wang (Singapore); First Vice President of the AMF, Mr Jack Yao (China); and the AMC’s Nigel Tattersall. 

You can find out more about the Asia Marketing Federation here.