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African Marketing Confederation joins forces with Asian marketing body

By our African Marketing Confederation News Team | 2024

AMC and Asia Marketing Federation sign memorandum of understanding to foster collaboration, growth and knowledge sharing.

The African Marketing Confederation (AMC) has reached a new milestone as it seeks to connect with marketers not only across Africa, but around the world.

The AMC and AMF delegations sign the MoU.

Photo: Supplied

 

A delegation comprising AMC President, Helen McIntee, and AMC Director, Nigel Tattersall, has just signed a memorandum of understanding with the Asia Marketing Federation (AMF) that will foster collaboration, growth and knowledge sharing between the two continents. Among the planned projects is an Asia-Africa Marketing Conference. 

The AMF membership comprises 19 national marketing associations from across the Asian region. These include China, Japan, Singapore, Indonesia, Thailand, South Korea and Malaysia. 

It was originally founded as the Asia Pacific Marketing Federation in 1991 and evolved into the AMF in 2007. 

Initial bonds were formed in 2023 

Initial bonds between the AMC and AMF were formed last year, when President McIntee was an invited guest at the World Marketing Forum 2023 held in Bangkok, Thailand and hosted by the AMF in conjunction with the Marketing Association of Thailand.  

At the forum, McIntee introduced delegates to the African Marketing Confederation and gave a presentation titled ‘This Continent of Africa’. 

“There was an amazing response,” she said at the time. “I met marketers from across Asia, and all of them were very interested in seeking synergies with African marketers.” 

At the World Marketing Forum 2023 awards dinner, the President of the Asia Marketing Federation, Professor Syed Ferhat Anwar, specifically mentioned that his federation looked forward to collaborating with the AMC and suggested the idea of holding a joint Africa-Asia marketing conference in 2024. 

Our photo shows McIntee (sitting, right) signing the MoU with AMF President, Professor Syed Ferhat Anwar (Bangladesh). Back row (from left): Second Vice President of the AMF, Mr Roger Wang (Singapore); First Vice President of the AMF, Mr Jack Yao (China); and the AMC’s Nigel Tattersall. 

You can find out more about the Asia Marketing Federation here. 

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    Dr Kin Kariisa

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
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