MEDIA RESEARCH

African media researchers to gather in Nairobi in September

By our African Marketing Confederation News Team | 2025

Pan African Media Research Organisation unveils details of its 2025 conference and names new leadership team.

The Pan African Media Research Organisation (Pamro) is holding its 2025 conference in Nairobi, Kenya on 14-16 September.  

 

For this year’s gathering, the theme is ‘Trust and Truth: The role of Media Research’, with the organisers noting that it is fitting, given the context of a world in which definitions of what constitutes ‘media’ and ‘truth’ are being questioned every day.  

Oscar Tshifure. Photo: LinkedIn

Key topics being covered include media advancements in Africa, consumer behaviour trends, global media challenges, and innovative research methodologies. The venue is the Sankara Nairobi Hotel. 

 

“This milestone gathering will see research professionals from across Africa converging to discuss the role of media research in informing the decisions that have the potential to shape the future of Africa’s 1.5-billion people,” Pamro says. 

 

The event serves as a platform for media owners, marketers, brand managers and advertising executives to explore the latest research methodologies and consolidate valuable industry data. 

 

Pamro’s aim is to provide a forum for the media research industry and its related industries across Africa, and to harmonise media research methodologies with the aim of creating a continental media research database. 

 

New leadership team elected 

 

Meanwhile, Pamro recently named Oscar Tshifure as its new President. He is a public affairs and communications executive with 20 years of experience in government relations, public relations, stakeholder engagement and market research across sub-Saharan Africa.  

 

“He has worked with leading research firms such as Plus 94 Research and currently consults for Quest Research, shaping industry trends through insights,” Pamro says in a statement. 

 

“His expertise also extends to public affairs, public relations and reputation management, having held leadership roles at Ogilvy PR, Vuma Reputation Management, and Razor PR, where he has advised clients on strategic communication, crisis management, media relations, and regulatory engagement.” 

 

Pamro’s new Vice President is Celia Collins, who is the Senior Vice President Media of Publicis Groupe Media Africa. 

 

During her time in media industry, she has worked as a media buyer, planner, strategist, a business unit director and headed up central operations including investment, trading, programmatic and ad operations.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.