Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
SUPPLY CHAIN
African supply chain body discusses theme of inaugural conference
By our African Marketing Confederation News Team | 2026
Achieving global relevance for the continent’s supply chain sector will be brought about by structure, standards, strategy and execution.
The recently formed African Supply Chain Confederation (ASCON) has revealed the theme for its inaugural conference taking place in September: ‘Africa Rising: Converting Strengths into Global Impact with Supply Chain.’
Image by Freepik
It is more than a statement; it is a call to responsibility, says Dr Simon Annan, Chairman of the Advisory Board of ASCON, in a LinkedIn post.
“Across our continent, we speak often of potential. Yet potential alone does not command global relevance. What commands global relevance is structure. Standards. Strategy. Execution,” he states.
“Supply chain is the silent architecture behind every thriving economy. It determines how efficiently we move goods, how transparently we manage resources, how competitively we participate in global trade and how sustainably we industrialise.”
According to Dr Annan, Africa’s strengths are undeniable:
- A rapidly growing and youthful population.
- Expanding continental trade frameworks.
- Increasing technological adoption.
- Resilient and innovative entrepreneurs.
Adds Dr Annan: “The task before us is conversion – translating these strengths into global influence through disciplined systems and professional collaboration across borders.
“African Supply Chain Confederation (ASCON) stands at the intersection of policy, professionalism and continental cooperation.
“Our focus is clear: to elevate standards, strengthen collaboration among national institutes and position Africa’s supply chain ecosystem as a global force.”
Position Africa at the heart of global value chains
The 2026 ASCON Conference focuses on unlocking strength, driving collaboration and shaping strategies that position Africa at the heart of global value chains. It takes place from 23-25 September at Livingstone in Zambia.
ASCON was founded in Accra, Ghana, on 22 August 2025 during the joint conferences of the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa).
Several leading supply chain experts were present in Accra to observe the inner workings of the marketing and IT confederations, both of which have made good progress in developing and uniting their respective professions across Africa. The intention is that all three bodies will collaborate closely, given the rapid evolution and convergence of marketing, IT and supply chain.
ASCON’s stated mission is ‘To foster a cohesive African supply chain ecosystem grounded in professionalism, a standard of practice, education and competence, powered by collaborative networks that deliver mutual benefit and continental impact through professional bodies.’
You can find out more about the African Supply Chain Confederation and its 2026 Conference here.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.